Media Dimensions brews up a win
The Toronto-based company is responsible for the roll out of Mother Parkers’ new consumer facing brand.
Social TV: the industry weighs in
Media execs Nick Barbuto of Cossette and Katie Atkinson of Aegis talk to MiC about the merger of social media and TV viewing.
Fall TV: Dramas ordered up
Person of Interest on Citytv and Unforgettable on CTV both get full-season orders.
Fall TV: Once Upon a Time wins timeslot
The premiere of the mid-season show on CTV was the most watched for its timeslot in Canada.
Realtors put DIY-ers to the test
The Greater Montreal Real Estate Board has created a microsite that questions unlicensed property buyers and sellers.
Marriott tags MEC as global media agency
The international hotel chain says the media co was one of two finalists for the business.
Citytv posting ‘pretty good batting average’ for fall
Rogers Broadcasting president Scott Moore says rookie hits like New Girl and 2 Broke Girls are laying the groundwork for success in primetime.
Travel Alberta gets winterized
The tourism co aims to show that it is a competitive travel destination with a new brand message and ad campaign.
Adcabs promotes real estate
The media co is partnering with Coldwell Banker to place ad wraps with QR codes on Vancouver taxi doors and windows.
2011 COPA winners announced
St. Joseph Media-owned Torontoist cleans up at the online publishing awards.
Astral Radio to launch online music service
Advertising opps are open for the on-demand streaming service, which will hit the internet later this fall.
TIFF recruits FT as Grace Kelly exhibit partner
Bell Media’s Fashion Television is launching a new magazine to coincide with the debut of the Bell Lightbox exhibit.
MEC adds digital VP
Derek Bhopalsingh joins the team as VP, managing partner of MEC Interaction.
Le Huffington Post Quebec sets launch date
The French arm of the AOL-owned site will hit the internet in January.
Newad adds two directors
David Vance and Suzanne Lacroix are both promoted to new roles at the OOH company.
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
