comScore launches MobiLens
The first edition of the mobile phone report says Canadians are ranked fourth in the world for smartphone use.
That’s Vancouver Pizza to you
Boston Pizza gives its Vancouver locations a temporary name change to capitalize on the Canucks Stanley Cup bid.
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Canadian upfronts: winners and losers?
Veteran TV writer Etan Vlessing breaks down the nets skeds, night by night.
Record CBC ratings for Stanley Cup Final opener
CBC’s Hockey Night in Canada drew its biggest NHL game audience ever with Wednesday night’s game.
CRTC: Canadian TV back in the pink
The CRTC, in its latest industry survey, reports happy days are here again for Canadian broadcasters after ad revenue fell off a cliff during the recession.
Canadian Tire plays house
The retail co launched a video resource site endorsing Canadian Tire products, and aims to help consumers become handier in their home.
KFC’s Double Down is back
The fast food chain is building anticipation for the re-release of the famous sandwich with a teaser campaign and new TV spots.
McDonald’s Canada brings back McLobster
The brand plans to capitalize on its niche product through a local, nostalgia-heavy campaign.
Shropshire named VP digital at UM Canada
UM Canada CEO Peter Mears calls new VP Rebecca Shropshire a ‘digital thought leader.’
CTV adds nine for fall
Anderson Cooper joins the daytime lineup for the Bell Media-owned CTV and CTV Two.
Cathay Pacific lands at Union Station
The Hong Kong-based airline wrapped the Toronto train station from floor to ceiling to promote its newly expanded flight offerings.
CBC tracks the social hockey-verse
The broadcaster partners with Microsoft and Getglue.com to interact with hockey fans and track their responses during the playoffs.
Proximity team wins Carte Blanche contest
The agency’s Rebecca Dunnet and Shiran Teitelbaum win big in Astral’s creative competition with a Pedigree interactive transit shelter.
Pizza Pizza tops in Toronto: Media Monitors, May 23 to 29, 2011
The fast food chain takes over from Chrysler-Jeep-Dodge, while government advertising dominates in Montreal.
