Magna reveals ad forecast for 2025, highlights search growth
The research company’s latest report records market growth of 8.4% this year.
Year in Review: Karine Courtemanche on mega-mergers and pitch practices
Media in Canada interviews executives at Canada’s leading agencies to get their take on 2024 and what we can expect for next year.
CIBC expands media partnership with Toronto’s Pearson Airport
The bank will sponsor free Wi-Fi, and will have increased presence on passenger boarding bridges.
Industry News: Samsung adds Letterman TV to its FAST roster
Plus, Hyundai is sponsoring NHL content on Prime and Buzzfeed sells studio behind its “Hot Ones” YouTube show.
Vertiqal Studios partners with Ledge to create branded maps in games
The collaboration will allow clients to create custom integrations through in-game maps and challenges.
Pattison opens applications for its Elevating Voices grant program
The company is giving out $1 million worth of OOH media space to DEI-focused non-profits in the country.
GroupM is partnering with Universal Music for its catalogue and data
The agency also recently landed Johnson & Johnson’s US and Canada media business.
TikTok Canada challenges government shutdown order
The platform maintains that the order is unreasonable since it is “not transparent, intelligible or justified.”
The PWHL signs sponsor deals with Bravado Designs and Goodlife
The new partnerships add to a hefty roster of brands collaborating with the league.
Warner Bros. Discovery separating linear networks from streaming and studios
The announcement was well-received on Wall street, with WBD shares rising by 11%.
Industry News: Stingray debuts video advertising across Metro banners
Meanwhile, L’Actualite finds a new sales partner, and Mplus helps brands target the EV-curious.
CTV ads drive almost two-thirds of gamers’ purchase decisions
New LG research also shows that over a third of gamers age 18 to 34 are heavy gamers, playing more than twice a week.
