From Castlecore to pickles, Pinterest unveils growing consumer trends
Based on search data from millions of users, the report gives heads up on what will drive culture in 2025.
Media budgets in 2025, according to industry leaders
Execs weigh in on what to expect for ad spending in the new year.
Spotted! Nutella sparks holiday cheer with interactive experience
The activation features samples of products made with the hazelnut spread, along with recipes to recreate them at home.
IPG Mediabrands wins new business with Yum! Brands
Team Accelerate was created to lead all media strategy, planning and buying for KFC, Pizza Hut and Taco Bell.
The Toronto Star debuts Tropicana-sponsored Taylor Swift magazine
Tropicana, the lead sponsor of the magazine, worked with Dentsu X to craft “Taylor-made” content.
Canadian Tire becomes founding partner of the NSL
The partnership between the retailer and the women’s soccer league includes financing and in-arena promotion.
Spotted! Guinness installs heritage holiday pop-up
The experience is supported by OOH and spots in the Montreal Metro and Uber.
Tylenol Complete and Loud Luxury drop sick beats
The campaign also uses contextual placement of OOH ads in places where people are prone to catch the flu.
Industry News: Porter partners with Moosehead
Meanwhile, Forty Creek will be paying for rides on New Year’s Eve, and Instacart expands its Ads Academy into Canada.
Bell Media combines news teams in Quebec
French and English content teams will now all be under the leadership of Suzane Landry.
Leon’s Furniture ups TV spend, Crave pulls back
AdEase shows that the retailer scored 3,919 combined occurrences, topping all markets except Montreal.
