Ontario HIV Treatment Network buys big on OOH to raise awareness
The nonprofit is launching a multi-phase campaign on HIV risks, prevention and testing alternatives.
Scene+ joins with a bevy of brands to launch gift card program
Partners in the new program include Home Hardware, TJX, Sobeys, Safeway and FreshCo.
Canadian news organizations sue OpenAI together
The lawsuit addresses the issue of content scraping and the use of content without permission or compensation.
Meta grants new features to Threads and Instagram
Both social media companies have tweaked their platforms to improve user experience.
Spotted! Lindt brings bliss to the Winter Village
The holiday activation, which will be promoted by influencer collaborations, is meant to highlight chocolate-inspired moments of happiness.
W Network signs new sponsors for Christmas programming
Warner Music Canada, Simon & Schuster and Penguin Random House are among the partners.
ATN acquires broadcast rights to New Zealand cricket
The three-year deal includes all home games plus international games featuring New Zealand’s men’s and women’s teams.
Nonprofit iDream announces media award program
Winners of the inaugural prize, which will celebrate the contributions of underrepresented and BIPOC creators and innovators, will receive $1 million in donated media.
Intact becomes a founding partner of the PWHL
The company will work with the league to create programs that expand access to games for disadvantaged youth.
Media buyer insights: Is Bluesky a good bet for advertisers?
Founded by Twitter creator Jack Dorsey, the social network has experienced impressive growth in recent weeks.
Initiative takes home Best of Show at 2024 Media Innovation Awards
Initiative and Courage took home the most prestigious awards of the night.
Telus focuses on digital video for “Better” campaign
The brand’s latest campaign encourages Canadians to donate to the company’s scholarship program through a sweepstakes.
Sponsorship News: Montana inks deal with Sportscentre
Plus, Fireball Whisky teams up with the Calgary Flames.
Crave boosts its buy and leads AdEase TV ranking
Leon’s Furniture and McDonald’s also increased their spend compared to last week.
Chameleon Digital Media adds two to its C-suite
Alan Sifuentes and Kyle Gershbain join the location data company as chief digital officer and chief marketing officer, respectively.
