CBC outlines ‘balancing act’ of linear and digital to CRTC

The public broadcaster is requesting its license be renewed for five years with less regulatory scrutiny of its digital content.


Auto dealers cede top spot in Toronto: Media Monitors

Public service and government ads retake their leads amid renewed and intensified lockdown measures.


Is 2021 the year digital media audits will get serious?

The ongoing need for transparency has resulted in some renewed efforts to hold digital giants to account.

Devon MacDonald

The consumer shifts media needs to think about: column

Mindshare CEO Devon MacDonald on why 2020′s experience shifts will ripple into this year.


Cineplex Media streamlines digital OOH inventory

The media company has made its screens in 65 shopping destinations available on all major programmatic supply-side platforms.


How to reach Canada’s eight million college football fans

With a surprisingly large audience, buyers should aim for frequency, look outside the game and think about virtual placements.


Leading with bravery in 2021: column

CMDC president Shannon Lewis explains why resilience, collaboration and speed will be vital to learning from 2020′s challenges.


ICYMI: Competition Bureau closes Postmedia-Torstar investigation

Plus, iHeartRadio has a new national brand and Quibi’s content may have a home on Roku.


What S4′s new acquisitions mean for MightyHive Canada

Managing director Tessa Ohlendorf explains how the U.S.-based performance agency’s expertise will be put to use for clients here.


How do we move forward in 2021?: column

Carat Canada CEO Alex Panousis predicts how agencies will shift from “getting it done” to getting back to thriving.


Jury announced for 2021 AToMiC Awards

The pros awarding the most game-changing work are revealed ahead of Monday’s submission deadline.


Torstar and Golf Town partner to buy SCOREGolf

The acquisition will give advertisers greater access to a growing and highly-engaged audience of golf enthusiasts.


Oak Island scores big over Christmas weekend: Numeris

Canadians at home over the holiday week turned to History’s treasure hunters and a handful of CTV broadcasts.


Ideon acquires Cue Digital

The merger creates “one of the largest independent digital media sales organizations” in Canada, according to the firms.

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Julie Kerr joins GroupM Quebec

As VP of strategy and growth, Kerr will focus on accelerating the agency’s growth and enhancing its market position in the province.