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CBC outlines ‘balancing act’ of linear and digital to CRTC

The public broadcaster is requesting its license be renewed for five years with less regulatory scrutiny of its digital content.

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Auto dealers cede top spot in Toronto: Media Monitors

Public service and government ads retake their leads amid renewed and intensified lockdown measures.

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Is 2021 the year digital media audits will get serious?

The ongoing need for transparency has resulted in some renewed efforts to hold digital giants to account.

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The consumer shifts media needs to think about: column

Mindshare CEO Devon MacDonald on why 2020′s experience shifts will ripple into this year.

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Cineplex Media streamlines digital OOH inventory

The media company has made its screens in 65 shopping destinations available on all major programmatic supply-side platforms.

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How to reach Canada’s eight million college football fans

With a surprisingly large audience, buyers should aim for frequency, look outside the game and think about virtual placements.

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Leading with bravery in 2021: column

CMDC president Shannon Lewis explains why resilience, collaboration and speed will be vital to learning from 2020′s challenges.

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ICYMI: Competition Bureau closes Postmedia-Torstar investigation

Plus, iHeartRadio has a new national brand and Quibi’s content may have a home on Roku.

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What S4′s new acquisitions mean for MightyHive Canada

Managing director Tessa Ohlendorf explains how the U.S.-based performance agency’s expertise will be put to use for clients here.

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How do we move forward in 2021?: column

Carat Canada CEO Alex Panousis predicts how agencies will shift from “getting it done” to getting back to thriving.

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Jury announced for 2021 AToMiC Awards

The pros awarding the most game-changing work are revealed ahead of Monday’s submission deadline.

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Torstar and Golf Town partner to buy SCOREGolf

The acquisition will give advertisers greater access to a growing and highly-engaged audience of golf enthusiasts.

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Oak Island scores big over Christmas weekend: Numeris

Canadians at home over the holiday week turned to History’s treasure hunters and a handful of CTV broadcasts.

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Ideon acquires Cue Digital

The merger creates “one of the largest independent digital media sales organizations” in Canada, according to the firms.

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Julie Kerr joins GroupM Quebec

As VP of strategy and growth, Kerr will focus on accelerating the agency’s growth and enhancing its market position in the province.