Programmatics 600 X 600 copy

Programmatic Forum: CBC/Radio Canada’s trifecta – trust, reach and brand safety

CBC’s Contextual Intelligence is a big advancement on targetability and brand safety

Sponsored

RiverTV Streetcar_DriverSide

RiverTV takes the streetcar for its launch

With a brand new service but a smaller budget, the OTT provider took a chance on transit advertising.

Outfront

Outfront pairs with Vistar to make digital inventory more accessible

The partnership will open Vistar’s Canadian inventory up to U.S. buyers, and vice versa, which CEO Michele Erskine says is relevant in an increasingly borderless world.

Google Home Mini

Apex expands to smart speakers

Co-founder Chris Lombardi says audio could very well be the ‘microsite’ of the 2020s.

sadoun

Publicis sees organic growth dip, but beats analyst expectations

The holding co also expects margins to approve in the second half of the year.

Corus

Lifestyle and entertainment affected by Global News layoffs

The changes include the cancellation of Global News’s daily news podcasts, Wait There’s More.

kelly-sikkema-tQPgM1k6EbQ-unsplash

We’re officially past the pandemic screentime surge

Mindshare’s research shows that even though Canadians are still apprehensive about the pandemic, they’re choosing nature over movies and TV.

footballShutterstock

ICYMI: Quebecor gets targeted, Edmonton CFL team responds to branding pressure

Plus, two popular dramas are returning to CBC.

bannon-morrissy-uiTXQoZPbW8-unsplash

Why one Halifax agency established its own trading desk

Mike Hayes of Charcoal Marketing explains why it’s adding programmatic functionality for SMBs with smaller budgets.

food-photographer-jennifer-pallian-OfdDiqx8Cz8-unsplash

Index Exchange expands new identity tool for a post-cookie world

The product allows advertisers and buyers to understand where their audiences are present based on consented information.

handshakeShutterstock

People Moves: A new VP at Starcom Montreal and more

Plus, programmatic and sales moves take place across the digital sphere.

kosuke-noma-B04QzVamwkI-unsplash

Narcity inks biggest branded content deal with Nature Valley

The content program is designed to reach millennial parents as part of a year-long effort to connect people through nature.

Closed

Pandemic affecting ad spend much more than 2008 financial crisis: Report

Canada’s total ad spend dropped by more than 36% during the spring, but all Anglo markets showed signs of recovery in June.

tim-gouw-VvQSzMJ_h0U-unsplash

Live sports cancellations sink Rogers’ media revenues by 50%

The division saw the biggest drop across all of Rogers’ segments.

3D Snaps_3-2_Still

Snap revenue beats expectations for Q2, but loss grows

Stocks took a brief tumble, but the social media giant is still seeing one of its best market performances to date.