Rogers

Branded Cities to re-develop OOH at Rogers Tower

The deal adds more than 3,000 square feet of digital signage to the company’s portfolio in the country’s busiest intersection.

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Wattpad acquired by Korean internet giant Naver

The Toronto-based company looks to further push into developing IP for TV and film, which aligns with digital comics platform Webtoon.

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Police dramas rule the week: Numeris

Blue Bloods and The Rookie attracted the most viewers nationally, while SRC’s televisual gala topped ratings in Quebec.

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What to expect from MasterChef Canada’s five sponsors

A season based on returning competitors has a mix of new and old sponsors, including IKEA, San Pellegrino, Becel, Cracker Barrel and Miele.

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Government ads dominate radio airwaves: Media Monitors

Ongoing reminders to stay safe out-played ads from meal kit, financial and media brands.

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Corus partners with Comscore to measure branded content

The media company is working with the firm to better measure the ROI of its brand integration and sponsorship content.

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SkipTheDishes becomes the NHL’s official food delivery app

The brand will deepen its integration with the game through an increased presence in arenas and broadcasts.

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Cogeco gets into IPTV game

Epico gives one of Ontario and Quebec’s biggest cable providers an offering more relevant to today’s connected TV viewers.

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Verdict: How ‘advanced TV’ helped drive non-profit awareness

MiQ retargeted people who saw Canadian Cancer Society ads to connect them directly with support services.

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Shopping is coming to a livestream near you

While there are hurdles to mass adoption, brands in Canada are experimenting with livestream channels to reach consumers shopping at home.

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Where connected media penetration sits in 2021

MTM provides a snapshot of TV and social media habits as penetration of internet and smart devices levels off.

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Dentsu names new president and SVP to break the mold

Promotions for Nicole Brown and Laura Maclean are part of efforts to explore the new roles media agencies can play.

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Why there always needs to be a plan for brand safety

Insurrection attempts at the U.S. Capitol highlight, once again, why buyers and brands need to stay diligent.

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Spotted! Goldfish gets big ads from tiny creatives

Spark Foundry and Zulu Alpha Kilo turn billboards into a fridge art gallery in phase two of the brand’s “#FeedImagination” campaign.

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A look at the rollercoaster of TV viewing in 2020

Research from NLogic shows Canadian TV consumption rose at the onset of the pandemic, then dipped in the summer, before climbing again in the fall into winter.