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Canadian technology habits lean towards what’s convenient

MTM’s spring research also paints its first of picture of what radio, TV and internet use looks like in Northern Canada.

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Google, Spotify get big boosts in ad revenue

Alphabet reported a jump in spending from retailers, while Spotify expects advertising to be a major revenue driver in the future.

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Just how bad did the pandemic hit broadcasters?

The CRTC’s latest broadcast statistics show advancing declines across the board, though some areas fared worse than others.

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How Popeyes is hyping chicken nuggets in Canada

Compared to the big, buzzy launch of its chicken sandwich, the QSR is focusing more on social and specialty TV.

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Volkswagen tops Toronto airwaves: Media Monitors

The Government of Quebec purchased the most radio spots in Montreal, while the automaker category topped both markets.

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Pinterest makes influencer content more shoppable

The ability to more easily establish and disclose brand partnerships opens up more opportunities for advertisers on the platform.

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UM earns $100,000 in media for BIPOC-owned business

For the agency’s annual Impact Day, teams in Canada got active to unlock free placements, which are in turn being donated.

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Hivestack teams up with The Trade Desk

The Montreal DOOH specialist made its offering available through the global software company’s new Solimar DSP.

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The Verdict: How SickKids built a net-new audience for a new event

The virtual, nation-wide Millions Reasons Run exceeded funding expectations by 129% due to a nimble, digital-first and data-fuelled effort.

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Ecommerce and online video will drive ad spend recovery this year

Zenith’s latest Advertising Expenditure Forecasts also reveals that social media will overtake paid search for the first time.

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Travel Alberta partners with National Geographic on branded content series

Developed by Initiative’s new Storyline content partnership team, the 360-degree video series is the first collaboration between the two brands.

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Majority of consumers want control of their online ad load

Many internet users would prefer more control over ad delivery than the ability to block them, according to a new survey from UM, MAGNA and Brave.

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ICYMI: CBC adds to its Olympic programming

Plus, COMMB announces first programmatic members and social networks open up to Media Rating Council.

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SkipTheDishes signs Olympic sponsorship

The multi-year deal will initially be activated with a focus on keeping Team Canada’s loved ones connected during the Games.

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Publicis’ strong Q2 driven by data, DTC and digital media

The company’s financial measures have returned to pre-pandemic levels.