The Globe and Mail newspaper is only one of the company’s outlets, which also include
podcast The Decibel and its partners in Globe Alliance, a collective group of sites including The Wall Street Journal, Reuters, Fast Company and The Guardian, giving campaigns expansive reach and scale.

The Globe and Mail: The quality of conversation

Optimizing client campaigns using the nimbleness of programmatic

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data privacy

P&G commits to privacy and cross-platform transparency

Marc Pritchard wants the company to lead disruption in media to achieve higher privacy standards, transparency and a more equitable media landscape.

Vivintel Chinese study

Newcomers to Canada consume more digital media: report

More than 60 million Chinese adults hope to move to Canada in the next two years.

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Facebook and Canadian Press partner to develop Indigenous voices

Originally a one-year, $1-million initiative, the fellowship program has been extended for an additional three years.

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Behind the buy: Reese’s moves from awareness to engagement

Social activations for the “sticky vs. clean” debate are a first for the brand, and Hershey’s largest campaign of the year.

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SkipTheDishes uses in-game integration to improve the playoff viewing experience

The league’s official food delivery app is using special in-broadcast ads to make ordering during a game easier.

(From left to right) Anastasia Adani (CEO, A Plus Creative), Susy Brown (marketing director, Estée Lauder Canada), Phylicia George (Athlete); Alannah Yip (Athlete); Hannah Kelly (Estée Lauder Canada); Julie Sutherland (Estée Lauder Canada).

Estee Lauder doubles down on Facebook for Shades of Canada

Focusing on diversity and inclusion, the second iteration of the campaign relied on social to make sure Canadians know there’s a product for them.

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TVA Sports takes Euro 2020 to Montreal streets

The campaign features an immersive, interactive OOH transit shelter activation running for the duration of the international tournament.

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Round one of the NHL playoffs dominated the ratings: Numeris

Game seven of the Leafs vs. Canadiens series was the most-watched NHL broadcast ever, reaching 52% of the country.

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Goodfood retakes top radio spot: Media Monitors

Provincial governments maintained strong spend in both Toronto and Montreal, along with automotive and sleep categories.

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Reddit kicks off first campaign in a Canadian media strategy

Digital-first and supported by a strong OOH effort, the platform is looking to drive awareness and user acquisition.

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Magna forecasts healthy return to economic growth in Canada

Ad spend is recovering faster than expected, and pent up consumer demand will be felt well into 2022 in categories such as travel.

Narcity Media

Narcity boosts small business with media giveaway

The publisher is giving away up to $100,000 in ad spend to community businesses affected by COVID-19.

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StackAdapt adds forecasting to its DSP

The new tool provides pre-campaign insights to make sure media buyers are planning effectively.

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Industry associations come together for WFA’s global diversity survey

A group led by the ACA will work to drive participation in a first-of-its-kind look at DEI at a global scale, with results published in strategy.