Saatchi & Saatchi drives client success with AI innovation
Combining experimentation, strategic insights and AI-powered tools, the agency has set new standards for marketing success in an evolving digital world.
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2024 AOY: Media Experts keeps evolving
The Bronze winning agency picked up the medal for its work with Bell, BMW and Truly.
2024 AOY: At UM, ideas roam free
The shop picked up Silver in the media category for its work with Tylenol, Oh! Henry and BMO.
2024 AOY: How Initiative is investing in its greatest asset
The media agency picked up the Gold medal for its work with the CBC, Destination Canada and Black & Abroad.
StorageMart partners with the Toronto Maple Leafs
The multi-year deal emphasizes the brand’s commitment to Toronto’s local community.
ParticipAction increases spend in digital by partnering with streamers
The nonprofit launches its latest “Watch and Move” campaign on Netflix, Roku, Pluto TV and linear, too.
Black Diamond partners with Postmedia to freshen up food banks
The Lactalis brand has also increased its spend on digital media.
Who won what at the 35th Agency of the Year awards
Rethink made Agency of the Year history by winning its sixth consecutive gold.
Mitsubishi taps NP Digital as its Media AOR
The agency was selected to help the automaker build on recent momentum and its growth plans in Canada.
Bauer and Hockey Canada expand partnership
The deal includes equipment for the national men’s, women’s and para hockey teams, plus those competing in the 2026 Olympic and Paralympic Winter Games.
Netflix finds a new VP of ad sales for Canada and U.S.
The new VP joins the company as it prepares to launch its ad tech platform in Canada.
Snapchat posts revenue jump, thanks to audience tracking tool
The total number of advertisers doubled, with active users also increasing for the quarter.
Amazon brings AI shopping assistant Rufus to Canada
The e-commerce giant launches the tool as other tech companies revamp their own chatbots.
The Brick dominates the TV market, followed by Tim Hortons
The retailer increased its spend compared to the previous TV buying week, according to AdEase.
The Weather Network sees 94% traffic bump
The channel experienced the increase in audience numbers over the last year, according to Numeris.
CRTC issues first decision under the Online News Act
The approval of Google’s application paves the way for the tech giant to contribute $100 million annually to Canadian news organizations
