Saatchi & Saatchi drives client success with AI innovation
Combining experimentation, strategic insights and AI-powered tools, the agency has set new standards for marketing success in an evolving digital world.
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Checking in on the Digital Services Tax
While clients are concerned about extra costs and budget effectiveness, agencies and publishers are adjusting their systems and operations.
2024 Media Leader of the Year nominee: Karine Courtemanche
The EVP of Plus Company Canada didn’t waste any time putting her mark on the agency.
Don’t forget to nominate the New Establishment class of 2025
Winners will be selected in the media, brand and agency categories.
Column: What we stand to lose if TikTok closes in Canada
The decision to shutter the Canadian TikTok infrastructure will risk seriously damaging Canada’s emerging creative social media ecosystem.
Remembrance Day campaign invites Canadians to meet with soldiers
To make the experience of veterans more relevant, Zulu Alpha Kilo exploited a quirk in Google.
Mplus introduces retail solution for brands to survey audiences
With the tool, brands will be able to poll their audiences across the properties they own.
Nearly four million Canadians tuned into CBC’s election coverage
On the digital side, the broadcaster registered three million combined visitors.
Toronto Star contextual campaign speaks to Americans’ post-election angst
The paper’s campaign invites U.S. citizens to read up on Canada before they move here.
Industry reacts to the government’s order to shut down TikTok business in Canada
Access to the social network and the ability to create content were not blocked, but what it means for advertisers and creators who rely on the platform isn’t entirely clear.
2024 Media Leader of the Year nominee: Samantha Kelley
The CEO of Touche believes in creativity through diversity – and she walks the talk.
Brands are getting into the Taylor Swift spirit
From a major telecommunications co. to tech start-ups, its seems everyone is looking to bask in the artist’s much-anticipated Eras Tour.
Skip launches membership program for more than food
CIBC, Live Nation Canada, WestJet and the NHL have partnered with the delivery app.
CDIC integrates insurance messaging into popular Canadian shows
A 360-degree media strategy has been designed to raise awareness around financial literacy and economic well-being.
Cineplex saw revenue just shy of pre-pandemic levels in Q3
Box office earnings were 98% of what they were 2019.
Robin LeGassicke promoted to chief transformation officer at Cairns Oneil
In her new position LeGassicke will lead the agency’s specialty data, programmatic and search teams.
