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Kia prioritizes digital over TV to connect with young drivers
The automaker’s latest campaign taps into consumers’ love for music and fashion.
The Brick holds its spot as the most active advertiser on TV
According to AdEase, Subaru ranked second, followed by Leon’s Furniture.
2024 Media Leader of the Year nominee: Karel Wegert
Since rejoining Media Experts, Wegert has focused on repositioning the agency for the Canadian market.
Bedding brand Silk & Snow bets big on OOH
The brand is investing in markets outside of Toronto as it expands beyond mattresses and sheets.
Desjardins Group returns to the top of AdEase’s radio ranking
The Government of Quebec was the second most active advertiser, earning the top spot in Montreal and Ottawa.
Industry News: CRTC launches local radio fund
Meanwhile, MTV Canada says goodbye after nearly 20 years.
Horizon Media reveals seven cohorts that aren’t defined by age
The agency’s 2024 Subculture Field Guide shows shared passions influence purchasing decisions.
Spotted! TikTok opens SmallBiz pop-up for local brands in Union Station
The activation features startups that were launched for the first time on the platform.
Healthcare brand Haleon appoints Vistar Media as global OOH partner
Leveraging Vistar’s technology, Haleon will execute data-driven DOOH campaigns.
Kristie Painting tapped to be EVP, managing director at Cineplex Media
The media executive was most recently country manager for Pinterest.
A deeper look at the 2024 Media AOY winners
Profiles on Initiative, UM and Media Experts show how each agency is differentiating themselves beyond the work.
Spotted! McCain opens cafe to bring french fry-loving friends together
The pop-up is part of a new brand platform that revolves around the idea that fries can connect people.
Greenfield jumps on TikTok trend to make bacon rain
The campaign is being promoted with a billboard that’s scored by Mother Nature and triggered by the weather.
TVA Sports announces new and returning sponsors for hockey season
Uber Eats, Hyundai, TD Bank, Desjardins Entreprises and Intuit QuickBooks join as partners.
Pluto TV expands content deal with NBCUniversal
The partnership gives the streamer the ability to expand FAST content lineups in Canada and the U.K.
