Walmart Canada sees strong ad growth
The company is encouraged by customer receptivity to the rise of digital ads, especially ones that show trending items.
Media buyers weigh in on blockbuster Tyson-Paul bout
Despite technical glitches, the fight reached a mass audience and increased subscriptions.
Samsung Ads updates Reach Advisor to offer more audience intel
First launched in 2023, the company’s updated tool will now provide post-campaign reports in addition to pre-campaign.
Spotted! McCain turns billboards, transport trucks and planes into jumbo coupons
To launch its Jumbo Crinkle Cut Fries, the frozen food brand is dropping giant coupons in cities across Canada.
McDonald’s stays at the top of AdEase’s radio ranking
With 7,869 combined occurrences, the QSR landed first in Vancouver, Calgary and Edmonton.
CRTC launches consultations on Canadian programming
The long-awaited consultations on the definition of Canadian content have opened.
The co-viewing habits of Canadians: MTM report
In its first look at video co-viewing, MTM found that more than half of Canadians say they watch video content together at least once a week.
Discovery+ names Media Pulse as its Canadian sales partner
The company is now handling ad placement for the streamer including shows from different networks such as Discovery Channel, HGTV and Food Network.
M&M’s hijack new Amazon MGM Studios holiday film
The famous talking candies (especially the red one) are promoting the Rock’s latest flick, Red One.
WestJet surprises Winnipeg airport passengers with the Grey Cup
The airline is the official partner and vacation tour operator of the CFL.
Spotted! Ghirardelli brings its giant San Francisco sign to Toronto
The chocolate company wants to reach Torontonians during significant events in the city, like Swift’s “Eras” tour.
Disney+ Canada hires new leadership amidst positive earnings
RJ Pauloski comes to Disney after previously being named the first CRO of Ideon Media.
People Moves: Glassroom and Cossette Media make strategic appointments
The former agency creates new roles to support its growth, while the latter looks to better develop its digital offerings.
Little Canada launches Mini Media with tiny Subway billboard
The attraction now provides brands with the opportunity to do a “little” nation-wide advertising.
Visit Mississauga launches “Eras”-inspired interactive exhibit for Swifties
The organization has partnered with Toronto Pearson to offer fans a first taste of the concert upon their arrival.
- Some GroupM Canada senior executives have left the agency
- Havas Media Canada makes three senior leadership appointments
- Spotted! Warner Bros. rolls out bloody stunt for new Final Destination
- CMDC launches new campaign to champion local media
- Is GroupM being dismantled? Reports point to rebrand and restructuring
