The NHL gets an official whisky
In addition to limited edition whiskies, Wiser’s will launch a new TV campaign next month that features two NHL alumni.
Meta announces marketing tool updates
The tech giant unveils updates to its video ecosystem, creator content and GenAI tools.
Snapchat rolls out new ad placements
The social network has updated its Snap Map to include sponsored places of interest.
Spotted! Bathroom tissue fashion takes to the streets
The stunt was meant to raise awareness for the Cashmere Collection show on Oct. 30.
Jolt boosts partners with Vistar Media
The company recently brought its OOH and electric vehicle charging network to Canada.
TikTok unveils new performance ad solutions
The new AI-powered solutions are designed to automate, measure and maximize ad campaigns.
WWF-Canada looks to retail apps to stimulate donations
The organization focused its media plan on digital tactics to reach 18- to 48-year-olds.
Tim Hortons boosts radio spend, Toyota pulls back: AdEase
Desjardins Group was the second most active advertiser from Sep. 30 to Oct. 6.
Bell Media extends Warner Bros. Discovery deal, settles dispute
The expanded deal includes a coproduction agreement to develop original Canadian content.
Quaker brings the Breakfast Bar reno to hockey’s birthplace
A segment showing the transformation of Deline’s arena kitchen is airing on the season opener of Hockey Night in Canada.
Chicken Farmers target gymgoers with weighty OOH
It’s also the first time the brand has turned to DOOH to reach Gen Z and young Millennials.
ATN nabs broadcast rights for new National Cricket League
The Canadian broadcaster will air the inaugural season the Dallas-based National Cricket League.
Budweiser campaigns to prevent buds bailing
The beer brand is partnering with the NHL to encourage people to make time for hockey, without excuses.
Joni is publishing a coffee table book about periods
The Canadian start up is calling for submissions of personal stories about that time of the month.
Polysleep is releasing a new season of its Wake up Call podcast
To reach a broader audience, the mattress brand is launching a second podcast next month about the cost of success.
