DIMA launches campaign to scrap the streaming tax
The organization says its members already contribute their fair share to the Canadian music industry without the need for regulation.
Audio consumers prefer podcast ads: report
Acast’s latest study gives insight into people’s relationship with commercials in different mediums.
Hyundai makes big bet on influencer content
The automaker wants to show that its Tucson brand is suitable for not only adventurers.
Pinterest adds two new features to Collages
The new options for remixing and sharing are rolling out to users globally on iOS and Android.
French content is booming on Spotify outside Francophone markets
Last year, more than one in six of global monthly active users listened to French music or podcasts on the streaming platform.
BILI expands its social platform with CFL influencers
The extension allows brands to connect directly with athletes and their families.
Netflix pulls sponsorship of Canadian arts programs
The withdrawal comes in response to the Online Streaming Act.
Meridian funnels ad spend toward DOOH
The campaign looks to educate Ontarians on the services credit unions offer.
Prime Video unveils game show programming block
The Winning Wednesday lineup includes four new game shows.
Majority of women’s sports fans are brand loyal, report finds
Canadian Women & Sport published two studies that provide insight into the interests of this population.
CTV most popular among Millennials and Gen Xers
According to MTM’s latest report, the growth of connected TV has mirrored the popularity of SVOD, with three quarters of anglophones now using it.
Sainte-Justine Foundation’s media plan aims to diversify donor base
With primetime TV spots, OOH, and digital strategies it is the largest fundraising campaign ever undertaken by a single hospital in Quebec.
Brands can now use ad-embedded chatbots on Meta
The company is powering Messenger, WhatsApp, Instagram, and Facebook with new AI-based features.
PHD named top media agency in new business: COMvergence
In the firm’s latest Global New Business Barometer OMD came in second, and Starcom third.
McDonald’s dominates the TV market for the sixth straight week
Compared to the previous week, the QSR reduced its spend.
