TV5 CEO is frontrunner to lead CBC/Radio-Canada, say reports
Though the decision hasn’t been finalized, multiple outlets have reported Marie-Philippe Bouchard will take the top job at the national pubcaster.
Advil inks deal to be official pain reliever of the NFL in Canada
The 360 media campaign stars Canadian NFL running back, Chase Brown.
Mastercard partners with Curiouscast for cybercrime podcasts
This is the first time the credit card company has done this kind of brand integration in Canada.
Toronto Maple Leafs add two new partnerships
Firehouse Subs are the official sandwich of the storied hockey team, which also signed on e.l.f. as its makeup brand of choice.
From Gen Z to affluent Canadians, a look at who’s using gen AI tools
Use of generative AI tools also skews higher among well-educated Gen Zs who are heavy internet users.
The CHL has a favourite frozen pizza
As part of the partnership, Dr. Oetker will send a minor league hockey team to practice with Hockey Hall of Famer Jarome Iginla.
Place Exchange expands PerView measurement solution to Canada
PerView measures reach, frequency and hourly impressions across all out-of-home formats.
Wise launches first media campaign in Canada
The money transfer app is targeting citizens and newcomers with strong ties to another country.
WSP using OOH to show off its work
The brand’s latest campaign places signage near engineering projects it has completed.
Social media shopping is catching up to ecommerce
A new report by Horizon Media shows the trend is driven by GenZ and Millennials.
People moves: Media Experts taps new SVP
Spark Foundry strengthens leadership team with two promotions.
Tim Hortons increases its TV buy and finishes in first: AdEase
Leon’s Furniture was the second most active advertiser from Sep. 30 to Oct. 6.
The U.S. considers breaking up Google
The Justice Department could force Google to divest Chrome and Android.
Why Sunwing relies on digital video and connected TV
The brand shifts its media strategy to reach young couples and young families.
Roblox and WPP partner to boost Gen Z brand engagement
The agency will help train marketers how to better use the online gaming platform.
