Spotted! CIBC launches drone show for Run for the Cure
This is the second year that the brand lights up the sky for its breast cancer fundraiser event.
Pantages Hotel and Radisson Blu want to reach concertgoers
Both hotels have become official partners of Massey Hall and Roy Thomson Hall.
Pinterest reveals new AI-powered ad-products
The platform launched a suite of tools designed to decrease campaign creation time with 50% less inputs required.
Why Travel Alberta partnered with fashion mags for the first time
The campaign’s media plan includes ads in GQ, Vogue and Vanity Fair.
Microsoft revamps Copilot chatbot to appeal to more brands
The updates are meant to bring more companies into its advertising ecosystem.
Quebecor OOH completes Neo OOH aquisition deal
The deal means the Out-of-Home company can now offer more than 17,000 ad spaces across the country.
Easyfinancial leans on digital platforms for its emotional campaign
The brand is aiming to make a stronger emotional connection with Canadians.
A majority of Canadians are eager to learn AI skills
A new Google Canada study shows that most Canadian businesses see the economic benefits of AI
CBC unveils its original fall slate of podcasts
The new programming includes a in-depth series on Celine Dion.
McDonald’s continues to dominate the TV market
Subaru came in second, followed by Leon’s Furniture.
Initiative wins Unilever media account
The consumer goods company has appointed a roster of agencies in different countries.
Keurig partners with Walmart on AI-powered chatbot
The brand is launching a virtual assistant in five Walmart and other stores.
People Moves: MiQ hires new VP
Plus, Chameleon hires a CDO, Ideon Media parts ways with CRO and Prospect Media brings in a director of digital media
Toyota continues to buy big in radio: AdEase
According to the report, the automaker made 6,560 occurrences from Sep. 23 to 29.
Newcomers are consuming Canadian media before they arrive
According to study conducted by GroupM, CMDC, and Kijiji Canada, new Canadians still represent an untapped market.
