Media News: CBC expands FAST portfolio, Amazon sells out NHL ad inventory
Heartland and Murdoch Mysteries join the broadcaster’s growing fall catalogue.
Torres Media to acquire Evanov’s Ottawa radio station
The new deal means that all three of the Ontario stations slated for closure this month by Evanov will continue to operate.
Why Amex is making a bigger bet on social platforms
The brand’s latest campaign aims to attract small business owners.
Dairy Farmers of Ontario brings Milk Masters back to CTV.ca
The show is returning to the Bell Media platform for a second run next month.
Toyota boosts radio spend, McDonald’s pulls back: AdEase
Subway was the second most active advertiser during the week of Sep. 16 to 22.
Why the Globe and Mail and Via Rail are comparing audience data
Working with Optable, the companies are combining reader and traveler data to create more targeted campaigns.
CBC, Bell plan Indigenous-led programming
For this year’s National Day for Truth and Reconciliation, the broadcasters have programmed commemorative content.
Dulcedo acquires AI-based influencer marketing app Node
With the acquisition, the agency will offer AI-driven experiences to brands and influencers.
Bitbuy partners with DAZN to reach sports and crypto fans
The brand’s latest campaign aims to increase credibility in Bitcoin during the current football season.
Media Moves: Youtube launches creator takeover offering
Plus, Active Media Services rebrands and Coegi launches in Canada.
Molson Coors inks deal with Canucks Sports and Entertainment
The partnership includes Rogers Arena, Abbotsford Centre and CSE’s roster of hockey teams.
Canada Dry launches ginger beer with spicy social game
The game, which also includes OOH, digital and influencers, is a first for the brand.
RxBar partners with Toronto run clubs to reach active consumers
The protein bar is launching a series of pop-up events at different running clubs in Toronto.
Go FM acquires two Evanov radio stations
The two stations were rescued from closing today, but the future of a third Ontario station remains unknown.
Spotify’s ad revenue is expected to reach $2.1 billion this year
The music streamer has seen an 81% year-over-year increase in video streaming among Gen Z users.
