Traditional ad spend in Canada dropped 22% YoY in July
Guideline’s numbers show that spend on TV network’s streaming channels grew 181%.
McDonald’s stays on as top advertiser, followed by The Brick: AdEase TV
The QSR has been the most active advertiser for four weeks in a row.
Tapping into DJ culture, Knorr takes inspiration from Boiler Room
The brand has partnered with a DJ duo and a chef to launch an immersive experience.
Instagram and Snapchat roll out new features for teens and creators
AI, a simplified design, and stronger age restrictions are among the updates.
Captivate partners with Adelaide to improve data offering
Brands and agencies will now have access to detailed information on media quality.
Corus launches new lifestyle channels Home, Flavour
The new brands will take the place of HGTV Canada and Food Network Canada.
Bell sells stake in MLSE to Rogers
The $4.7 billion deal will give Rogers 75% ownership of the sports conglomerate.
What content do newcomers consume on TV and audio platforms?
MTM’s latest report provides a glimpse into the preferences of this demo compared to those born in Canada.
Toronto Maple Leafs and Calgary Flames ink new sponsorship deals
As the pre-season is set to begin, Oreo and Advanced Orthomolecular Research partner with the hockey teams.
Sobeys and Ford sign with Stingray
In addition to welcoming the grocery brand to its network, the media company is launching in-car karaoke in trucks.
Cineplex Media joins COMMB
The companies have created a new measurement tool that uses AI to track people passing screens in stores and malls.
Captain Morgan hosts interactive ‘Huddles’ for NFL fans
The activation consists of a series of game-viewing parties at local partner restaurants.
McDonald’s continues its hot streak on radio: AdEase
The latest report shows the QSR recorded 5894 occurrences.
Mark Shopiro upped to head of Prime Video in Canada
The promotion is part of a reorganization of the platform’s Canadian, Australian and New Zealand teams.
In a TIFF: How Peroni brought the taste of Italy to fans
During last week’s festival, the brand opened a Mediterranean-inspired space with samples of three of its beers.
