Amazon Music set to launch series in partnership with Parks Canada
Northern Echoes will feature artists from across the country, while exploring national historic sites and parks.
Women under 35 most likely to notice ads on social platforms
Also, TikTok and WhatsApp increased their reach while Facebook continues to decrease, according to Vividata.
Telus expands its EnContinu+ streamer
The service includes two new bundles with access to Club illico, Netflix and Prime Video.
Media Moves: Rogers, La Presse, Paramount and X
In case you missed it, here are the new tools and channels being launched by mediacos.
Interac rolls out first-ever ad made from lost wallets
The OOH board is meant to encourage Canadians to add Interac debit to their phone’s digital wallet.
Snapchat releases online safety tools for teens in wake of lawsuits
The app is introducing updates aimed at schools and educators.
David Rusli tapped to be CSO at Wavemaker
The move comes after spending nearly six years at Publicis.
The industry’s desire to use Gen AI outpaces current adoption levels
PHD and WARC released research around AI knowledge and usage among marketers and agencies.
In a TIFF: Campari plans red carpet activations
The Negroni brand recently signed a deal to be the official cocktail sponsor for the film festival.
McDonald’s stays in the lead of TV market, Trivago moves up the rankings
Both advertisers, however, decreased their spend compared to the previous week, according to AdEase TV.
Grenade takes over Toronto park with an OOH experiential stunt
With the country’s nutrition category fraught with competition, the U.K. protein bar brand is competing by going direct to fitness enthusiasts.
Newcomers to Canada more likely to respond to OOH: COMMB
Immigrants to Canada are more apt to download coupons or interact with a brand after seeing an ad.
Torstar sources audience data through new Paymi partnership
The new program will provide advertisers with information on users’ shopping behaviour.
Perplexity prepares to introduce ads amid plagiarism allegations
The Gen AI platform plans to launch sponsored ad units for brands in Q4.
Remy Martin and Usher partner for North American tour
The cognac brand will host fan experiences as the exclusive spirit sponsor.
