Popular podcast “Call Her Daddy” moves to SiriusXM
The audio company also gains exclusive advertising sales rights to Unwell Network’s roster of pods.
Newcomers prefer Connected TV over Linear: MTM report
Non-Canadian-born residents are more inclined to own mobile devices than TVs.
Trojan Canada pushes the right buttons in new OOH campaign
The brand that’s best known for condoms is vibrating Toronto transit shelters.
Slice is now the exclusive broadcast home of The Daily Show
The series will also be available to stream on both StackTV and Paramount+ in Canada as of September.
Fubo introduces ad opportunities with Premier League kick-off
The new ad units includes banner ads with enhanced targeting capabilities.
McDonald’s returns to the top of AdEase TV ranking
With 2,931 occurrences, the QSR was the most active advertiser from Aug. 12 to 18.
Rogers stays on top of AdEase radio ranking
The company increased its spend from Aug. 12 to 18, compared to the previous week.
Strategy Awards shortlist announced
The winners will be recognized at a gala ceremony in Toronto on October 1.
Lumio encourages participation in the classroom with digital campaign
The learning platform aims to connect board sports to active, engaged classroom learning.
TikTok adds group chat to its platform
The new feature comes with certain safety restrictions for younger users.
Kellogg’s drops a granola meteor in Trinity-Bellwoods Park
Once opened, the 90 KG object was filled with boxes of the cereal that the brand distributed to parkgoers.
Reddit begins badge program for partners
Agencies that obtain certification will receive exposure through the company’s various channels.
ETS and Quebecor Out-of-Home help bus shelters touch grass
The two-year program will study the effects of green roofs and their viability on a larger scale.
Shein pops up at music festivals to promote artist collab
The brand promoted its new collection with Canadian digital artist Maalavidaa.
CMDC and ACA raise concerns over Digital Services Tax
While the 3% levy is aimed at global companies like Google and Amazon, the true cost will be passed on to media agencies and advertisers.
