Toyota leads AdEase radio ranking, Volkswagen follows
Both automakers were the most active advertisers from Aug. 19 to 25.
Half of Canadian marketers use Gen AI to create social content
A Capterra study also found the majority didn’t realize how much work still needs to go into reviewing content before publishing.
Quebecor agrees to acquire Neo-OOH
When the transaction closes, the company’s OOH offering will expand to more than 17,000 advertising units.
Media check-in: What is Robert Jenkyn up to at Horizon Media?
His agency is betting on sports and influencer marketing, while encouraging teams to get certified across digital.
Cuts hit The Telegram and its 150-year-old printing press
After being acquired by Postmedia last month, the paper cut nearly 30% of its newsroom.
Jolt expands its team ahead of Canadian launch
The electric vehicle charging station company has named a new VP of real estate.
Embark inks deal with CFL to help families save for school
The financial services company will be visible on sidelines, on broadcasts, and in digital and social media activations.
Signal Hill promotes Paul Riismandel to president
Jeff Vidler will continue as founder and strategic advisor of the podcast research company.
Snapple Spiked activates new look at Vancouver Mural Festival
The colourful cans are geared to engage Gen Z and Millennials.
CBC unveils coverage of the 2024 Paralympic Games
More than 2,000 hours of coverage will be broadcast live across multiple platforms.
BMO and TMU ink new partnership
The multi-year commitment makes the company the official banking partner of the university’s athletics.
Digging into award show audiences
Fans of the annual celebrations are also interested in hearing from luxury brands.
PHD launches AI resource for the agency and clients
Ascension is a guide to help navigate the impact of Generative AI on the marketing industry.
KFC and KD partnership takes over Yonge-Dundas
The brands’ new campaign also includes paid social networks and influencers.
People Moves: Promotions abound at Horizon, OMD, and Environics Analytics
Teresa Sinopoli moves into the role of chief product officer of the marketing services company.
