Media Moves: Wondery, TSN, Food Network strike new deals
To keep you in the loop, here are some of the sponsorship and ad news breaking this week.
McDonald’s takes the lead on radio, followed by Subway
The QSR dominated the airwaves from September 2 to 8, according to AdEase.
Postmedia Studios launches with goal to create original content
The company is working with Contend to create series based on true Canadian stories.
While radio is in decline, Canadians are still tuning in: report
The latest MTM research finds that seven in 10 Anglophones continue to listen to AM/FM radio.
TD’s new OOH is only visible to those with colour blindness
The activation promotes a tool that makes the internet more accessible.
McDonald’s dominates the TV market for third week in a row
Leon’s and Tim Horton’s rounded out the top three list for the week of Sep. 2 to 8.
Why pharma brand Felix is making a bigger bet on OOH
The company has placed ads throughout Toronto’s Bloor-Yonge TTC station and on streetcars.
Canadians aren’t affected by ads near controversial news: report
A ThinkTV report also found that 94% believe homegrown news is important.
Havas Media names chief planning officer for North America
Jackie Lyons will fill the newly created position, after working for the agency in the U.K.
In a TIFF: Intrepid Travel’s pop-up hopes to reach a new audience
The brand is looking to increase visibility outside of the travel industry with film activation.
In a TIFF: Lavazza activates festival cafe and lounge
The partnership is intended to further align the coffee brand with the entertainment industry.
Bell Media launches TSN on Prime Video
The company says French-language channel RDS will also be available for Prime members soon.
Blue Ant makes changes to its Media Pulse team
The company has promoted the VP of partnerships, as well as hired two new executives.
Raymond James inks deal with Rugby Canada
The investment company will be the presenting sponsor of the U20 women’s team.
eBay moves global media business to iProspect
The account, which was previously with EssenceMediacom, is now being handled by the Dentsu agency.
