McDonald’s is still the most active advertiser on TV
The latest AdEase report shows that the QSR recorded 2,979 combined occurrences from Aug. 26 to Sep. 01.
PHD taps UM’s Erica Kokiw as its new president
The exec takes over from Caroline Moul, who was named president of Creo Canada this week.
Snapchat looks to grow ad business with brand-sponsored messages
The new ad unit will allow brands to share content with users in their messaging feed.
Only a third of youth consume news today compared to half in 2022
The most recent MTM Jr. report looks at how the youngest Canadians interact with news.
Caroline Moul named president of Creo Canada
The move comes after more than 22 years at PHD, including six as president.
Corus Entertainment strikes new amendment to debt repayment plan
The current deal also includes requirements to use any excess cash to repay outstanding balances on the debt
In a TIFF: Don Julio signs on to be the official tequila sponsor of the festival
At activations with Toronto Life and Fashion, the Diageo brand is offering craft cocktail experiences in an effort to compete in a growing tequila category.
The U.S. is challenging Canada’s Digital Services Tax
The States’ response to the tax was expected, but can the dispute be resolved?
Volkswagen takes top spot in AdEase radio ranking, Uber follows
Other dealers, like Subaru and Honda, are also among the top 10 most active advertisers.
SJC publication hits newsstands with eight advertisers
Volvo, Aeroplan, Turkish Airlines, Patron Tequila, Emblem Developments and Nobu Hotel are among the brands that partnered for 3’s inaugural issue.
Slice adds 173 hours of fall programming after losing WBD rights
The lineup includes licensed shows from Paramount, AMC Networks’ We TV and Lionsgate.
People Moves: Canadian Tire bolsters media team
Meanwhile, Byron Bookbinder is promoted to group sales director at GumGum.
CBC saw viewers jump 188% for the Paralympics Opening Ceremonies
Compared to the 2020 Tokyo Games, this year’s Paralympics Opening Ceremonies saw bigger audience numbers.
Spotted! Neutrogena tours Toronto with a branded bus and OOH takeover
A branded bus will make stops on college campuses to teach consumers about healthy skin.
Google allows brands to target viewers of Youtube creator videos
The move follows research that shows Gen Z are increasingly watching content around trending topics.
