Spotted! A bright new home show
The Green Ontario Fund capitalizes on the “tiny home” trend.
MiC Rountable: Mass vs. efficiency, traditional vs. digital
For our next industry discussion, marketers and media agency experts gather to talk about where investment is going.
Volkswagen tries conquesting on Facebook
A data partnership with Motor Trend Canada provides a way to reach down into the funnel for those looking at competing brands.
MKTG’s leaders look to sponsorship beyond sports
MKTG new president Matthew Logue and CEO Brian Cooper see a broader, more complex arena of new players and higher stakes.
TVA’s broadcast dollars up, but magazines are down
The company’s French language magazines showed readership gains.
Christmas tunes win the day for CHFI: PPM
The Rogers Media-owned station is tops for most demos in Toronto, while CHMP holds the biggest share in Montreal.
Oscars ratings drop in Canada, too
Overnight data shows the drop in Canada is nearly equivalent to that in the U.S.
MKTG names Matthew Logue president
S&E founder Brian Cooper will stay on as CEO of the agency he’s steered for a decade.
PyeongChang takes the week: Numeris
English Canada made the Winter Olympics the ratings leader, especially the Closing Ceremonies.
AdChoices compliance is up, complaints down
Brands, media companies and ad networks are providing more notice of privacy policies, but some consumers report issues when trying to opt out.
AcuityAds sees increased revenues in 2017
The Toronto-based self-serve programmatic platform sees continued growth in the U.S., but reports a loss for 2017.
Schitt’s Creek returns to CBC for a fifth season
Strong audiences and a healthy batch of award noms carry the show into a new 14-episode season.
More Paralympic content than ever to be broadcast
Sponsors of the broadcasts include Bell, CIBC, Canadian Tire and more.
TaylorMade drives golf sponsorships further
The golf outfitter has paired with the Canadian Junior Golf Association to catch the attention of young athletes.
Cara covers all weather possibilities
Whether calling customers to the patio or letting them order in, a first-of-its-kind partnership taps Pelmorex data.
- Some GroupM Canada senior executives have left the agency
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
