Globe and Mail unveils data-driven redesign
Phillip Crawley, publisher and CEO, on dropping from four sections to two and focusing on original content.
CHFI takes Toronto: PPM
Bray and Partners president David Bray outlines which radio stations pulled in the biggest audiences in Toronto, Montreal, Edmonton, Calgary and Vancouver between May 29 and Aug. 27.
CHCH announces fall premiere dates
The Channel Zero network will become the exclusive Canadian broadcast home of Netflix hit House of Cards.
Food Network Canada leans into out of home
The specialty network’s mass reach strategy will incorporate more outdoor advertising as it markets the network as a whole rather than individual shows.
Stuart Garvie returns to GroupM
The news of Garvie’s departure from the top sales role at Bell Media is paired with a series of high-level promotions at the media company.
The Kit dives further into experiential with pop-up
The Star Media Group-owned publication is looking to better engage its readers and play in the retail space.
Nespresso goes live from the TIFF red carpet
The beverage company has expanded its involvement with the festival to include Facebook Live streams from marquee films in partnership with ET Canada.
Beforeifly flies into market with TIFF sponsorship
The Canadian travel company is using VR at the festival to attract an international crowd to its services.
Torstar names Claude Galipeau CRO
The former Yahoo Canada country manager will lead and manage client revenue.
MEC and Maxus to become Wavemaker
The former moniker of a specialized content division expands to cover the 8,500-employee media division.
The Bachelor Canada announces first sponsors
Three brands will sponsor the new season of the female-targeted reality show, which has moved to W from City.
The impact of being ‘unofficial’ at TIFF
Tony Chapman says the ambush strategy is a smart use of ad dollars – but MKTG’s Matthew Logue says authentic brand stories matter.
Spotify gaining in the battle for listeners: study
According to the MTM’s newest report, the streamer is making big gains, and almost half of users opt for the ad free option.
Killjoys renewed for two final seasons on Space, Syfy
Meanwhile Dark Matter was not renewed for a fourth season.
Rogers buys the top: Media Monitors
The company purchased the most radio advertising in Toronto for the week of Aug. 28 to Sept 3.
