Audit shows OOH data remains consistently accurate
COMB’s third annual audit reports accuracy of companies’ data remains exceptional high.
Belairdirect and CFL team up
The insurance co is now an official league sponsor.
McDonald’s amps up year two of fry day celebrations
#NationalFrenchFryDay is going after millennials, and putting Periscope on the big OOH screen to do it.
Robin Hood signs on with The Great Canadian Baking Show
The flour brand and other Smuckers baking products will be woven into the first series of the show on CBC this fall.
America’s Got Talent takes the week: Numeris
The reality show on City held onto the highest single-night audience for the week of June 26 to July 2.
Announcing the 2017 Media Innovation Awards Co-Chairs
IPG Mediabrands’ Harvey Carroll and Weston Bakeries’ Andrea Hunt will lead this year’s jury.
Corus SVPs MacDonald, Schaefer to exit
The Toronto-based media co also confirmed Amy Sutton’s departure and announced a number of structural changes.
Facebook’s Messenger ads go global
The expanded beta program includes single image and carousel ad units.
G4 is powering down after 17 years in Canada
After significant revenue declines, the Rogers-owned channel will go off the air next month.
Rogers jumps to the top: Media Monitors
The telco made a huge buying increase in Toronto to land at the top spot for the week of July 3 to 9.
Leanstream merges with Media Sales Lab
The audio streaming company’s president on why the timing was right for the deal.
Vice Canada outlines Quebec growth plans
Michael Kronish, who currently heads up the company’s Toronto studio, will relocate to Montreal in September to lead the expansion.
Spotted! TIFF brings some culture to Union Station
The ongoing partnership between the two iconic Canadian brands will see TIFF blur the line between promoting its content and delivering it.
19-2 moves to CTV for final season
Season four of the police procedural will bow on CraveTV ahead of its broadcast premiere date.
AccorHotels taps iProspect for global media account
The Canadian office of the Dentsu Aegis agency will handle all regional and local digital campaigns in the North American market.
