CF partners with Team Canada to encourage kids to play sports
As part of the initiative, a huge play area at the CF Toronto Eaton Centre is being opened to the public.
Nutella CGI activation lands in Yonge-Dundas Square
The hot-air balloon is part of an integrated campaign aimed at younger millennials.
Zoo de Granby relies on traditional media to promote its seasonal campaign
The organization wants to highlight the zoo and its conservation efforts during the summer.
Novus wants to show that not all telecom companies are bad
The company’s latest OOH campaign aims to highlight its service in a competitive industry.
Mitsubishi is the official vehicle of The Weather Network and MétéoMédia
The automaker is making available its Outlander SUV to both brands’ journalists.
DoubleVerify releases its 2024 Global Insights Report
According to the study, attention measurement is the most important third-party verification tool across media channels in North America.
Samsung TV Plus expands its FAST children’s programming
The service’s new content slate includes programs featuring popular characters such as Barbie and Barney.
Ontario Gov’t commits a quarter of its ad spend to local publishers
The four largest crown corporations, including the LCBO and Metrolinx, spend more than $100 million on marketing per year.
Pizza Pizza partners with BC Place and its teams
The agreement is part of the brand’s expansion strategy in British Columbia, where it has more than 50 stores.
PortsToronto’s digital buy goes beyond business travellers
The multiplatform campaign will include stories told by real passengers, partners and employees of Toronto’s downtown airport.
Boom InterTribal wants to strengthen Indigenous voices in marketing
The agency launches a digital campaign to help companies find the right way to work towards reconciliation.
Canadians will spend more than 14 years on their mobile apps
A new study reports that mobile phone usage continues to grow year-over-year across all age groups.
Kijiji launches virtual rental realtor, Kay Jiji
The multi-platform campaign features all the media tools a local real estate agent would use.
Announcing the Media Innovation Awards jurors
The panel will determine the winners for the 2024 competition, which includes new media collab and innovation categories.
MiQ releases its first results of Privacy Sandbox testing
Recent tests of Google’s cookieless solution highlights what it’s doing right and what it still lacks.
