Cyberimpact appoints Jelly Marketing as AOR
The agency’s aim is to enhance the brand’s presence and highlight that its email solutions are in line with marketing regulations.
Kelsey’s celebrates the road trip with high-impact OOH
The campaign is meant to connect the feeling of being on the open road with the dining experience.
Following Wildfire ad campaign launches with broad media support
Partners supporting the campaign include Bell Media, CBC, PostMedia, and Spotify.
Koodo made a house into an OOH ad, but not everyone is pleased
Héritage Montréal also rejected the brand activation that promotes its residential Internet service.
Wealthsimple taps Mint as its experiential agency partner
The financial platform is celebrating its 10-year anniversary with activations across the country.
Off! partners with Google Cloud to launch mosquito forecast tool
The Off!Cast Mosquito Forecast offers seven-day forecasts for each area of the country.
Spotted! TD lights up the skies to thank customers
The initiative is part of the brand’s campaign “TD Thanks You,” launched in 2014.
Streamers take CRTC to court over directive to contribute to local news
The organization representing streamers such as Netflix and Pluto TV has filed a leave to appeal and a judicial review with the Federal Court of Appeal.
CF partners with Team Canada to encourage kids to play sports
As part of the initiative, a huge play area at the CF Toronto Eaton Centre is being opened to the public.
Nutella CGI activation lands in Yonge-Dundas Square
The hot-air balloon is part of an integrated campaign aimed at younger millennials.
Zoo de Granby relies on traditional media to promote its seasonal campaign
The organization wants to highlight the zoo and its conservation efforts during the summer.
Novus wants to show that not all telecom companies are bad
The company’s latest OOH campaign aims to highlight its service in a competitive industry.
Mitsubishi is the official vehicle of The Weather Network and MétéoMédia
The automaker is making available its Outlander SUV to both brands’ journalists.
DoubleVerify releases its 2024 Global Insights Report
According to the study, attention measurement is the most important third-party verification tool across media channels in North America.
Samsung TV Plus expands its FAST children’s programming
The service’s new content slate includes programs featuring popular characters such as Barbie and Barney.
