Torstar is rolling out a podcast network
The announcement coincides with the release of the latest season of the Star’s true crime show, Suspicion.
SheaMoisture launches pop-up to educate about textured hair
The activation builds on other experiences that the brand has launched since Unilever acquired it in 2018.
Canadian Soccer Business and Mediapro part ways
Production duties for Canadian soccer content will be up for grabs at the end of this year.
Intel launches interactive art exhibit
The experience is part of a broader campaign that promotes the brand’s new mobile processors.
AMI unveils new content slate for 2024-25
The upcoming programming will include a children’s series for the first time.
Ideon Media to rep Business Insider in Canada
The publisher reaches around 5 million Canadian readers, and 100 million worldwide, per month.
IKEA’s campaign shows it’s products in real life
The media plan includes OOH digital ads and an OLV on social media and streaming platforms.
Cannes 2024: Dentsu and SkipTheDishes pick up Media Gold Lion
“Inflation Cookbook,” which helped families make healthy meals with on-sale grocery items, touted as the future of what media looks like by judges.
Les Affaires and M32 Connect launch self-serve ad platform
The advertising center simplifies the process of creating, planning and managing campaigns online.
Cannes Lions 2024: Canada hauls in 8 Media Lions
Here are the silver and bronze winners.
Reddit re-introduces Conversation ad format
The platform is launching a revamped ad format to show how context and conversations go hand in hand.
Pluto TV expands Freemantle partnership
The new deal will see 25 popular FAST channels deployed across 13 countries, including the Three’s Company channel.
Chatelaine becomes Catelaine for Pet Valu partnership
The magazine will also contain an editorial package of cat-friendly features to go with the name change.
CFL’s first-ever augmented livestreams come to TSN
The league games will feature Genius Sports’ full suite of AI tools, which powers NFL and NBA broadcasts.
Ricardo teams up with IGA and Kraft to promote new brand
The magazine will publish three exclusive recipes featuring the new products in a special summer insert.
