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Humber makes largest media investment in years to introduce new brand platform
The institution seeks to address the country’s productivity crisis.
IKEA encourages mallgoers to support sleep poverty
The brand is launching an activation in Scarborough Town Centre, allowing Canadians to experience first-hand how unstable sleep environments affect well-being.
Publicis snags Coca-Cola’s North American media account from WPP
The agency will take over the account, which spends around $700 million in the U.S. and Canada.
Beyond the Code, part 5: Three Canadian CMOs talk AI challenges
AI might offer efficiency, but according to one executive, it is far from ‘hands-off ready.’
Industry News: Lego celebrates hockey with immersive brand experience
Meanwhile, PWHL Unity Games will feature artwork by an Indigenous artist and special appearances.
Spotted! Disney’s Snow White takes over the halls of Casa Loma
The stunt follows other activations the studio has launched ahead of the release of its films, including Wish and Inside Out 2.
PWHL stars join Bravado Designs’ team of brand ambassadors
The brand became a league’s official bra partner last December.
Why major events call for cross-platform campaigns
On short-form video platforms, repurposed TV ads work better than creator-led ads: Study
Spotted! Cheez-It launches first-ever branded getaway
The brand teamed up with a hotel in Prince Edward County to offer a two-night getaway experience.
Skip teams up with TikTok for first-ever Junos Orange Carpet livestream
The behind-the-scenes broadcast will hosted by Canadian actor and content creator Boman Martinez-Reid.
Canadian Gov’t OOH campaign stresses the importance of skilled trades
The billboards will be placed on buildings and bridges across the country.
New FAST channel bets on the creator economy’s rise
The Creator TV FAST channel brings content makers to TV, with Canadian distribution initially only on Plex.
Media Moves: Redbrick acquires newsletter advertising platform
Meanwhile, Pinterest is testing tags on AI-generated images.
Interprovincial Lottery Corporation pushes Subaru into second place: AdEase TV
With 1,928 occurrences, the company landed first in Toronto, second in Montreal and fourth in Vancouver.
Google must divest Chrome, but it can still invest in AI: DOJ
Canadian media leaders weigh in on what this may mean for marketers.
