Saatchi & Saatchi drives client success with AI innovation
Combining experimentation, strategic insights and AI-powered tools, the agency has set new standards for marketing success in an evolving digital world.
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Friends of Canadian Media launch campaign to ‘FU** the CBC’
The lobby group is using wild postings, display trucks, digital, TV and radio ads to encourage voters to fund the public broadcaster.
The new season of Canada’s Got Talent has got sponsors
Some of the competition partners include Jackpot City, Rogers, Tim Hortons and CIBC.
Broadsign and Scope3 look to make DOOH emissions data more precise
The partnership gives sustainability-minded media buyers access to carbon insights for over a million screens worldwide.
Subaru is the most active TV advertiser, despite reducing ad buy
The automaker holds strong in Vancouver, Calgary, Toronto and Montreal markets, according to AdEase’s report.
Electronic Arts selects GroupM as its global media AOR
The selection came after a six-month review process led by ID Comms.
Endy launches new mattress line with wild postings
The brand is looking to appeal to a broader audience, primarily in Ontario and British Columbia.
Tim’s and Gov’t of Canada switch top spots: AdEase Radio
With 5,117 combined occurrences, the QSR ranked in almost all markets.
The Brick enters billboard battle between IKEA and Sleep Country
The furniture company was looking for a fast, fun marketing opportunity.
Mastercard gives cardholders the chance to score game tickets
If a digit in their credit card number matches the final score, they may win Raptors, Leafs, or TFC tix.
Behind the Buy: Heineken launches Silver with big purchase
Given the importance of the beer’s rollout, the brand says its support campaign is receiving a considerable budget.
Stingray matches campaign investments for brands supporting Canada
The company is launching the initiative as consumers flock to local businesses.
Both Meltwater and Brandwatch up their partnerships with TikTok
Both media intelligence suites have integrated the social platform’s new Mentions and Discovery API.
Blue Ant adds to its leadership team with key promotions
Jamie Schouela has been named chief operating officer.
Coca-Cola becomes Northern Super League official soft drink partner
Smartwater and Powerade will also hydrate the league’s players when the inaugural season begins in April.
Quebecor posts nearly 4% revenue growth in 2024
The Media segment fell 2.6% for the year, while Telecommunications saw an increase of 3.9%.
