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Chameleon Digital Media launches new DSP integration product

Despite OOH traffic being down, the company says now is more crucial than ever to start integrating traffic data.

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Netflix has hot quarter, but expects viewership decline after lockdowns

Overall revenue climbed 28% to US$5.7 billion, with Tiger King, Love is Blind and Ozark propelling viewership during the pandemic.

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Matt McGowan on Snap’s Q1 surge

The Canadian GM says its AR functions are working on both upper- and lower-funnel activations.

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UM, Amobee gear up to fight COVID misinformation

Sites with excess inventory are being encouraged to use it for a campaign focused on facts.

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With the Good Doctor gone, Grey’s takes the top: Numeris

Plus, the SNL shot-from-home experiment played best in Toronto.

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Four place-based media cos partner for residential advertising

Adapt Media, IHN, Captivate and MaxTV will combine their respective expertise for the length of the pandemic – but are also looking toward the future.

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Who’s pulled flyers, and for how long?

Some brands will say good-bye to flyers permanently.

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Why Daily Hive is freeing up $1 million in social ads

The company is hoping to help bring longevity to local advertisers by giving away inventory.

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Government continues to spend big on radio

The Ontario Government purchased nearly 10,000 radio ads in Toronto this month. Meanwhile, retail rises in Toronto and restaurants increase in Montreal.

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IAB report finds 13% of online campaigns cancelled all together

Three-quarters of respondents expect digital activity could resume to previous levels in the second half of the year.

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Decoding the do’s and don’ts of digital during a pandemic

Havas’ Fil Lourenco and Mindshare’s Pat Cortes share what they’ve observed about online buying so far and, for brands who have paused, how to ease back in.

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Where circulation is down for OOH, and where it’s flat or rising

While a highway billboard might not get the same traffic as before, there’s good news for those targeting residential and elevator networks.

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How Canadians’ emotions translate to advertising

Horizon Media’s new research shows how brands can match their advertising plans to Canadians’ changing emotions.

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New Torstar partnership aims at deepening SMB relationships

Torstar’s Pary Bell discusses the new relationship between sales and SMBs, and why media companies need to build their arsenal.

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ICYMI: Schitt’s goes out with a bang, Nextdoor has a new neighbour

Plus, Wavemaker ranks high for places to work in Canada.