Blue Ant, Keywest bring Outdoor titles under one roof
The new company, Outdoor Group Media, will extend the reach of four regional mags.
OMD picks up Petro-Canada
The Omnicom shop won the retail media business following a review.
Bell Media pacts with Mark Burnett, Omnicom for TV formats
Phil King announced the joint venture, which includes MGM’s United Artists Media Group and Hearst Entertainment.
Rogers hires an exec from Google
Jacob Glick joins the media co as its chief corporate affairs officer, replacing Phil Lind.
Facebook expands its Audience Network
The social network’s in-app audience targeting solution is now available to all marketers, with new functionality for mobile sites.
HuffPost and Leo Burnett team up for content
The AOL company and agency have announced a new global content-based partnership.
Bite On Mondo series to air on Teletoon
The half-hour, 26-episode series will feature content from the animated comedy shorts pitch program of the same name from Mondo Media, Blue Ant and YouTube.
Travel and Style takes flight
Aimed at aesthetically inclined females, the new quarterly aims to fill a void the co-founders saw for digital travel magazines in the market.
Where did the time go?
In August, Canadians spent 100 hours on mobile devices. IPG Mediabrands’ infographic breaks down what they were doing.
Sportsnet hits audience record with Leafs home opener
The Toronto Maple Leafs’ first home game against the Montreal Canadiens pulled in an average audience of 2.01 million.
QMI’s plans to beef up Club Illico with Viacom
Yann Paquet, VP of content at QMI, on the additional shows the deal will bring to the company’s SVOD and children’s TV channels.
Sport Chek joins Scene to create buzz-worthy deals
Duncan Fulton, CMO at Sport Chek, on how the new partnership will hit its new target demographic and create promotions that get people buying.
Reebok takes over hockey on The Score
The sports news platform will be writing custom content for native ads promoting the brand around its NHL coverage.
Ford Lincoln buys the top: Media Monitors
The car co bought the most radio ad time in Toronto for the week of Sept. 29 to Oct. 5.
VOD viewers like to laugh
A new survey of VOD viewing from TVB, CMDC and Numeris show sitcoms are the most-viewed category and women are doing the majority of the viewing on the platform.
- Cannes Lions 2025: Kraft Heinz brings home rare Media Gold for Canada
- FTC clears Omnicom’s acquisition of IPG with one big caveat
- Cannes Lions 2025: Canadian agencies take home four Lions in Media
- Cannes Lions 2025: Young Lions medals go to Cossette Media and Rethink
- New research shows 76% of Canadians are fans of women’s sports
