Pick your Platform: Shane Cameron on the power of MCNs
OMD Canada’s managing director of digital and emerging media on the changes coming with the rise of multi-channel networks.
Why SoulPancake rejects the ‘bottom line driven’ image
The production company’s creative director and executive producer Golriz Lucina says brands are attracted to its uplifting, family-friendly content, so much so that they hardly have to do any outward selling.
Family Channel’s summer a Big Ticket
Adding to a slate of series premieres, the network’s Big Ticket Summer Concert expands with more tour dates and international stars.
CTV and CMA launch Canadian Super Bowl ad challenge
The initiative calls on Canadian agencies to create unique ad content around the big game, with a chance to win ad time during the football fiesta.
Radio revenue stable in 2013: CRTC
The regulator reports that 13 new FM stations were added to the market in the past year.
Chatelaine’s upcoming brand extensions
The Rogers Media brand has introduced a product approval program with plans to expand its overall multi-platform presence, disclosed at the upfronts.
Postmedia inks syndication deal with Fashionation.tv
Fashion-focused content will be created by indie producer Conceptual TV in partnership with brands and agencies, which the newspaper publisher will distribute.
CTV, CTV Two unveil fall schedules
The new schedule for Bell Media’s CTV channel includes short-order series sharing timeslots four nights a week.
Rookie Blue to return for season six
Global TV’s flagship Canadian drama will return next year following a successful fifth season premiere.
La Presse announces new national sales director
France-Eliane Nolet is joining the company this September from her most recent position at Quebecor Media.
Survivor tops the week: BBM Canada
The Shaw Media reality show had the most viewers for the week of May 19 to 25.
Microsoft Advertising adds new director of sales
Patty Demarco is joining the company from her most recent role at Rogers Media.
Vision7 Media partners with Performance Content Group
David Jowett, president of Vision7 Media on how the company is using digital insights from the content analytics firm to work with its clients.
Shaw Media to rebrand two on specialty
Barbara Williams on Twist becoming FYI and Mystery changing to Crime and Investigation, as the media co unveils its slate of new programming.
Cannes sees record entries for 2014
Canada ranks eighth in terms of total entries as numbers for each category are released.
