Shaw Media’s plans for three new shows
At yesterday’s BCON Expo, the broadcaster announced plans to bring HGTV’s Dream Home to Canada as well as a new series and a digital platform.
The Globe and Mail appoints new editor-in-chief
David Walmsley to replace outgoing EIC John Stackhouse effective March 24.
Electus’ Laura Caraccioli on the art of brand translation
At yesterday’s 2014 BCON Expo in Toronto, Electus’ president of content marketing discusses how being embedded in the writers’ room leads to better “brand-inspired” content.
102.1 The Edge unveils new roster
Dominik Diamond toplines the new morning show to replace former host Dean Blundell on the Corus-owned Toronto station.
MasterCard gets ‘Priceless’ with MLSE launch
The credit card co aims to make its longstanding campaign more personal with the launch of a new interactive zone at the Air Canada Centre.
Big Bang Theory takes top spot: BBM Canada
The CTV laugher had the most viewers for the week of March 3 to 9.
Maclean’s launches radio show
Maclean’s on the Hill will feature political commentary and analysis from Maclean’s journalists on Rogers stations across the country.
E! gets branded for California special
The Bell Media channel has created its first-ever half-hour branded special for a new show created in partnership with Visit California.
Google launches Chromecast in 11 new markets
The streaming device is now available in Canada and 10 other new countries, following a launch in the US last summer.
Ideon Media acquires mom blog networks
SavvyMom.ca and UrbanMoms.ca join BabyPost.com to form Savvy Mom Group, as Ideon Media makes native advertising push.
AAM changes reporting structure for newspapers
All newspapers being measured by the organization in Canada and the US will report quarterly data by 2015.
Wendy’s Canada to launch web series
“Girlfriends at Wendy’s Eating Salad and Talking About Stuff” debuts March 24 and is promoted in partnership with CTV’s The Social.
World MasterCard Fashion Week announces sponsors
Brands partnering with the IMG Fashion event are seeking to reach secondary audiences through social and earned media impressions.
BCON Expo preview: Vice’s latest launch
Spencer Baim, chief strategic officer at the company, talks about the launch of Vice News and its mobile project with AT&T, ahead of Wednesday’s keynote presentation.
The Ontario Gov encourages viral video viewing
Through a contextually relevant ad buy, the Ministry of Training, Colleges and Universities says watching viral videos helps youth and demonstrates their ambition.
