CBC cancels Cracked, Arctic Air
As the CBC faces the pending loss of NHL game revenues, it decides against new season orders for the dramas and is looking for a new “balance of programming.”
Spotted! Speed Stick erects ice wall
The Colgate-Palmolive brand challenged Torontonians to climb the 60-foot structure for the launch of a new line of deodorants and body washes.
Postmedia hires a VP of content strategy and business development
Scott White is joining the media co from his most recent job as EIC of the Canadian Press.
The Score’s March Madness plans
The sports app and news service introduces new mobile features and sponsors specifically for the NCAA tournament running March 18 to April 7.
French Canadians more likely to “mesh” second-screen content: study
Millward Brown finds English Canadians are less likely to look at content related to the TV program they are watching on their smartphone or tablet devices.
Oboxmedia adds a director
Richard Silverstone is joining the team in a new role for the company.
Facebook officially unveils Premium Video Ads
The social media co is introducing the ads with a list of select clients after launching in beta at the end of 2013.
(Still) intimate and interactive: MuchMusic at 30
A tribute to MuchMusic’s 30-year tradition of media innovation and reinvention.
Kevin O’Leary, Bruce Croxon leaving CBC’s Dragons’ Den
Michael Wekerle and Vikram Vij will replace the departing venture capitalists on the popular reality series.
Big Brother Canada announces sponsors and ratings
The Brick, Twistos, Ramada, Divergent and Pizza Pizza have all activated since the second season of the reality series premiered March 5.
Spotted! Need For Speed hands out parking tickets
Disney promotes the Aaron Paul action flick by ticketing potential movie-goers’ vehicles.
Great beer and patchy insights at SXSWi: blog
Joseph Leon, chief digital officer at Cossette Media, on the highs (debunking Oreo’s Super Bowl dunk) and lows of his first visit to the conference.
The Kit expands with French print version
Giorgina Bigioni, publisher of the Torstar-owned beauty mag, on how it plans to reach women in Quebec.
Ford Lincoln takes the week: Media Monitors
The car co had the most advertising airtime in Toronto for the week of March 3 to 9.
L’Oreal partners with OMNI to target South Asian community
The beauty brand is sponsoring Bollywood Star, a four-part talent search competition series on the Rogers-owned station debuting April 6.
