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Budweiser debuts a ‘Super’-sized goal light
The beer company launched the next iteration of its “Red Light” campaign, which features a touring Zeppelin goal celebration light, during its Super Bowl spot.
Koodo’s El Tabador to get sitcom treatment
The animated pitchman is part of a proposed half-hour family sitcom, pursuing his celebrity lifestyle in a mansion with an entourage.
On the MiC: Acuity Ads’ CTO on RTB and programmatic
Dr. Nathan Mekuz on the need for greater education on RTB and programmatic buying, the most misunderstood words in the space and his forecast for growth ahead of his talks with the Western Media Group.
CBC announces digital Sochi coverage
All television coverage will be available to livestream on CBC’s website and mobile apps, including a second-screen experience during Olympic Primetime.
Media check-in: Super Bowl spots
Tankut Karahan and Nicole Brown from Carat Canada, and Viki Alincy from Mediacom, on the commercials that soared and which fell flat during last night’s game.
Real Sports Bar adds TimePlay
The MLSE-owned restaurant is using the app to connect with customers and brands through executions like contests with Molson during the Super Bowl.
Bravo’s 19-2 cuffs 870K viewers on CTV
Following a one-off promotional airing on CTV, the Montreal-made cop drama returns to Bravo this week after an impressive debut.
St. Joseph launches Tag3 content marketing agency
The new agency will be run by Eric Schneider, founder and former CEO of Redwood Custom Communications.
PHD talks gamification
Fred Forster, CEO of PHD Canada, on the agency’s new book, and Canada’s ranking on the company’s gamified global planning system, Source.
La Presse on pace to drop print product
With one quarter of revenue now coming from La Presse+, Pierre-Elliott Levasseur, EVP, La Presse, outlines what it would take to shift to digital only.
Deadline extended for AToMiC Awards entries
Submissions for the awards, which celebrate breakthrough ideas in advertising, media, content and technology are being accepted until Friday, Feb. 7.
Newad names new business development director for Eastern Canada
Genevieve Roy on her return to the company, favourite word and the jargon she hopes to never hear again.
Strong debut for 19-2 cop drama reboot on Bravo
The specialty channel got its best bow from an original series since The Borgias.
Former ad man launches Toronto food magazine
Peter Mazzotta tells MiC about the first paid issue of LEO (Let’s Eat Out) Magazine, which hits shelves around the city next week.
Ford Lincoln buys the top: Media Monitors
The car co secured its position as number one for the second consecutive week, buying the most radio airtime in Toronto for the week of Jan. 20 to 26.
