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‘Brands are in crisis’: Mindshare
The agency’s Culture Vulture 2014 report, featuring commentary from Mark Potts, managing director, Mindshare North America, shows consumers are less likely to pass along favourable brand information than they were in 2010.
Ford Lincoln buys the top: Media Monitors
The car co. bought the most airtime in Toronto for the week of Jan. 13 to 19, while Bell Canada holds onto the top spot in Montreal.
Scott Moore to oversee Sportsnet, NHL in new Rogers Media post
Moore will oversee two major sport portfolios at Rogers Communications, as he looks to leverage the group’s cable, wireless and media assets to make money on a 12-year, $5.2 billion deal with the pro hockey league.
What to take away from Netflix’s earnings report
Netflix offered a glimpse into its future on Wednesday, saying it has no plans to add ads to its service and discussing possible new pricing models.
Canadians have a healthy appetite for food programming
The numbers are in for Gusto’s launch and the premiere of MasterChef Canada on CTV.
John Intini named EIC at Sportsnet Magazine
The magazine’s former editor takes over the post, which was vacated by Steve Maich last November.
NHL’s human side on display in CBC doc series
NHL Revealed: A Season Like No Other has star hockey players unbottling pent-up emotions to promote the game and the league.
Scotiabank signs on as official bank of Edmonton Oilers
The deal will focus on activating around grassroots hockey programs like the Scotiabank Girls HockeyFest.
StackAdapt to launch in early February
New technology from Toronto start-up Collective Roll puts native advertising in real-time bidding exchange market.
Global’s Remedy gets Monday treatment
The new medical drama hopes to find a sweet spot against comedy and serial killer dramas on rival nets.
Juno Awards adds gala sponsorship
Event, official and other sponsorships are available for the Canadian music awards event to be hosted in Winnipeg this March.
Active International Canada hires SVP of media
The trade corporate consulting company has hired Susanne Morello to take on the role.
Gold ratings for Klondike premiere
The specialty channel pulled in an average 645,000 viewers for the two-hour debut episode, which aired at 9 p.m. on Monday and midnight on Tuesday morning.
The latest on the proposed PMB/NADbank merger
Presidents of both boards share details of the first meeting, as industry execs say what changes need to be made for a better future for newspaper measurement in Canada.
The Big Bang Theory takes top spot: BBM Canada
CTV’s Thursday night comedy brought in the most viewers for the week of Jan. 6 to 12, 2014.
