Sears Canada relaunches Nevada
Redesigned by the Buffalo Group, the company kicked off a campaign for the line’s new look on Friday featuring its spokesperson, model Bar Refaeli.
In a TIFF: ET Canada lights up the red carpet
The entertainment show’s TIFF coverage is being sponsored by brands like Russian Standard Vodka, which has billboards in each episode.
Colgate helps out anonymously
The dental care company is launching its new Colgate Slim Soft toothbrush with a campaign that sends tweets to friends who have a little something in their teeth.
Amazing Race Canada outpaces competition: BBM
The reality show was tops again, netting 2.79 million viewers, while CTV Evening News remained the #1 weekly show for Aug. 26 to Sept. 1.
Torstar Digital restructures
The digital arm will close with its divisions being divvied up – Wagjag will report to Metroland Media and Olive Media will report to the Star Media Group.
OLN unveils second screen content for The Project: Guatemala
The specialty channel will air The Project Live, an online after show, Mondays at 11 p.m. starting Sept. 23.
MediaCom wins Agency Network of the Year at M&M Global Awards
The agency picked up the top prize for the fourth time in the past five years, with Samsung and PHD also taking accolades at the ceremony last night.
Isobar Canada adds two
Victor Balas (pictured) joins as VP of technology and Jason Moore is added as the agency’s client services director, effective immediately.
Ford Lincoln stays on top: Media Monitors
The car co bought the most ad air time in Toronto, with Visa moving to the top spot in Montreal for the week of Aug. 26 to Sept. 1.
GameTV unveils fall programming
The specialty is promoting series like Britain’s Next Top Model with a multi-platform campaign, and developing customizable sponsorship opportunities.
BBM Overview: New PPM ratings
Bray & Partners president David Bray breaks down which radio stations are on top in Toronto, Vancouver, Edmonton, Montreal and Calgary.
Ag-Com Productions launches The Rural Channel
Founder Helen Wilson talks to MiC about the plans for the specialty channel and its ad and sponsorship opportunities.
The Shopping Channel gets into e-commerce
TSC president Steven Goldsmith talks about the rebrand of the Rogers Media network that will include the roll-out of a new moblie shopping app.
NBA Canada plays ball with youth
The league is using TV PSAs to promote its newly launched online database for community basketball in its first-ever Canada-specific campaign.
AOL Canada brings Parentdish across the pond
The company has launched a Canadian version of the UK site, targeting parents with young children.
