In a TIFF: Rogers Media expands coverage
The media co is bringing more of its brands to the festival, with Cityline and Chatelaine adding elements to the Rogers Hospitality Suite.
SendtoNews signs with NFL
The deal gives the company exclusive rights to the football league’s digital highlights.
YouTube film festival to launch in November
Buffer Festival founder and YouTube content creator Corey Vidal talks to MiC about the event, whose sponsors include Contiki, Canon and TIFF.
Omnicom Media Group wins Nordstrom in Canada
The agency will work with DDB Canada to handle all marketing communication for the high-end retailer.
McDonald’s Canada creates movie magic
The QSR’s latest social effort invites fans to submit 140-character film ideas for the chance to win prizes sponsored by Scene.
Mindshare hires chief data officer
Bob Ivins is joining the GroupM agency in the new role, and will be responsible for North America.
Crucial Interactive partners with BlogHer
The company will exclusively represent the publisher’s Canadian ad inventory as it starts to develop content for Canada.
Passat promotes its price
The Volkswagen car says it looks more expensive than it is in its latest campaign.
Linkett makes screens interactive
Launching from Waterloo, ON-based WestonExpressions this fall, the device connects screens to any NFC-enabled device.
Capital One ends the pain
The credit card company is focusing on Promoted Tweets for the first time in its new campaign for the Aspire Travel World Mastercard.
Spotted! Slice takes over Union Station
The new Shaw Media specialty show, Lost and Sold brought promotions to Toronto this weekend, with a stack of auction items in the transit hub.
BPA Worldwide/CCAB board names new member
Alan Quarry of Waterloo, ON-based Quarry Integrated Communications has been named to the organization’s board.
Indie88 unveils programming lineup
The station’s general sales manager Susan Orr tells MiC about the sponsorship opportunities available around the newly released schedule.
Amazing Race Canada stays on top: BBM
The reality show nabbed 2.94 million viewers, while CTV Evening News was the top weekly show for Aug. 19 to 25.
Aeroplan gives it away
The loyalty company is promoting its Distinction program by giving away a free trip every five minutes tomorrow at Yonge-Dundas Square in Toronto.
