McDonald’s Canada launches new meatless options
The QSR is adding two new meat-free McWraps to its menu following customer feedback.
ShopCrawl signs with Fashion and Ford Canada
ChickAdvisor has partnered with the magazine and car co to produce the Toronto event on Sept. 26.
Former MediaCom CEO launches sound-based app
Doug Checkeris tells MiC about Qwyrk, a new app that allows users to add sound effects and songs to social media updates and emails.
The YMCA promotes its potential
Launching its first national marketing campaign, the charity is focusing on children and families to spread awareness about what the organization does.
Bell Media sells five radio stations to Newcap
The $112 million deal comes as the media group has to divest properties to comply with the CRTC’s common ownership policy.
Spotted! Mini Canada takes a ride
The car company took its “Not Normal” tagline to the streets of Toronto, with people riding the cars like an amusement park rollercoaster.
TV ad revenue down 2.3% in 2012: StatsCan
The television industry saw declining ad revenues against increased programming and production costs.
AppNexus Canada hires director of sales
Sean Moore joins the company from his most recent role at Microsoft Advertising.
Cottage Life reveals fall programming
The newest Blue Ant Media TV property launches Sept. 4 with series like The Fabulous Beekman Boys (pictured) and Buying Alaska.
Scotiabank renews partnership with Ti-Cats
The bank’s director of sponsorships and partnerships talks about the deal, which will see the bank become a founding partner of Tim Hortons Field.
Dentyne launches Rush
The Mondelez Canada brand has kicked off its new line with a millennial-targeting TV spot set in a ping pong bar.
Amazing Race Canada earns top ratings: BBM
The reality show dominated with 2.87 million viewers, while CTV Evening News was the top weekly show for Aug. 12 to 18.
Maison Birks makes a grand gesture
The jeweller has launched a contest with The Mix of Bell Media that allows Canadians to submit their proposals online for a chance to pop the question on the radio.
Gesca Media Sales hires Toronto GM
Merida Lake joins the company from Fresh Juice, as Gesca Media Sales’ La Presse+ releases new readership data.
ING introduces an unbelievable service
The bank is launching its Cheque-in service with a multiplatform campaign that features a cast of mythical creatures.
