Saatchi & Saatchi drives client success with AI innovation
Combining experimentation, strategic insights and AI-powered tools, the agency has set new standards for marketing success in an evolving digital world.
Sponsored
TSN to air 150 NHL games during 2013-14 season
Rival Sportsnet, which will unveil its complete upcoming NHL season schedule today, plans to air around 250 live games.
Krispy Kreme searches for movie magic
The doughnut maker has launched its first-ever online film festival that will award the winner a year of free doughnuts and $500.
Disney XD reveals fall lineup
The channel’s new shows include its first-ever Canadian original movie, Bunks.
Spotted! Quebec City Magic Festival defies gravity
The festival is giving people the power of levitation with an illusion activation that includes a bus shelter takeover.
Nissan rolls out a pop-up dealership
The carmaker is bringing its “My Nissan My Choice Sales Event” to Ontario this weekend, allowing visitors to test-drive Nissan vehicles and win prizes.
Molson brings Coors Banquet to Canada
The brand is launching the iconic beer in Canada, with a campaign coming this fall.
CBC/Radio-Canada partners with Canadian Broadcast Sales
Details of the partnership from the CBC, and news that Jennifer Smith has been promoted to national sales director for CBC Radio 2.
Shaw reveals DTour rebrand details
The new specialty channel has also unveiled its primetime lineup, which includes series like Rock My RV.
Polar teams up with SimpleReach
The partnership will allow publishers to measure the social engagement around native advertising using Polar’s MediaVoice platform.
Fashion launches online shopping platform
The St. Joseph Media brand’s Fashion Shopping site will feature items selected by editors of the magazine from partnering retailers.
Malcolm Dunlop leaving Rogers Media
The EVP of TV programming’s departure follows on the heels of news that fellow programming exec Claire Freeland is also set to leave.
MediaCom names new SVP, client services director
Jason Grabinsky has joined the team in the new role.
MTV partners with Ford Fiesta for new online series
The program, which relaunches the 2014 Ford Fiesta to its target, has Canadian musical artists travelling in the car and posting the journeys online.
Slice unveils fall programming
The specialty’s lineup includes new series Lost and Sold, which premieres Sept. 2 and will be promoted with an activation at Toronto’s Union Station.
Canadian Tire calls for more play
The company has launched “Anthem,” a new campaign aimed at getting Canadian families more active.
