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CIBC cherishes the moments
The bank is promoting the Run for the Cure with a digital-only video, which will be supported by in-store promotion and additional print and online buys.
Amazing Race Canada wins another week: BBM
The reality show netted 2.43 million viewers, while CTV Evening News was the top weekly show for Aug. 5 to 11.
Google introduces Think Insights in Canada
Google Canada’s country marketing manager, Sophie Chesters, talks about the platform, which will serve as a hub for the latest trends and consumer research in the digital mediascape.
Birks channels heritage for rebrand
The Canadian jeweller is opening new stores in Burlington and Montreal with the support of an OOH and print campaign.
Ryerson targets commuters
The university’s G. Raymond Chang School of Continuing Education has launched a campaign targeting potential new students on the go.
RDS extends NFL coverage through 2016
The Bell Media channel will air Sunday games and Monday Night Football, as well as the Pro Bowl and Super Bowl.
Ford Lincoln Mercury buys top spot: Media Monitors
The car company bought the most radio airtime in Toronto and Montreal for the week of Aug. 5 to 11.
The Globe and Mail adds MOAT Analytics
The publisher is adding the brand metrics to larger campaigns to supplement traditional analytics like click-through rates.
Holiday Inn Express gets smart
The hotel chain has revived its “Stay Smart” campaign with a microsite that pits Canadian inventions against each other and a partnership with Just for Laughs.
The Social partners with Walmart
Launching on Sept. 2, the show will air weekdays at 1 p.m. on CTV and kick off with a year-long sponsorship deal with the retailer.
UM Canada adds a new digital VP
Matt Ramella, who comes to the agency from Syncapse, is taking over the position from Rebecca Shropshire, who is now at the CBC Revenue Group.
Spotted! Orange Julius sculpts a world record
The smoothie maker promoted its roll-out at all Dairy Queen locations across Canada by building the world’s largest fruit sculpture in Calgary.
BMO makes the ‘BMOst’ of summer
The bank went grassroots, throwing an urban picnic in Toronto’s Yonge-Dundas Square to help promote its credit card, chequing and savings accounts.
In a TIFF: L’Oreal Paris targets filmgoers
The company is aiming to capitalize on yearly bumps in makeup sales during the festival with a limited edition collection and pop-up shop.
GroupM adjusts global ad spend forecast downward
The company has decreased its forecast based primarily on continued economic issues in Europe.
