Ron Close replaces Pierre Morrissette as Pelmorex Media CEO
The Weather Network parent company announced Wednesday that founder Morrissette will remain executive chairman of the board.
Microsoft Advertising launches versaTiles
VP of sales Joe Strolz talks about the new ad unit for Outlook, which allows advertisers to customize their executions with video and slide shows.
Sears focuses on ‘The Essentials’
The retailer is extending its “Make Every Day a Great Day” branding with a TV and online campaign that highlights its product heroes.
Next Media Stars: Katey Beaudry crafts a new telco strategy
The communications strategist at M2 Universal was lead on “Don’t cut the conversation short” execution using Metro newspaper’s Splitter ad unit.
Canadian Cancer Society tells its story
To celebrate its 75th anniversary, the organization has launched a microsite and campaign that focus on the impact it has had.
CRTC approves The Score change of ownership
The regulator did reject a bid by the broadcaster to direct benefits package expenditures to a Sportsnet Winter Games initiative.
Showcase launches Continuum Interactive
The convergent experience, developed with Toronto-based Secret Location, incorporates Vine videos and social media sharing and voting to influence the outcome of the second season finale.
Canadian Tire kicks off shift to digital
The retailer has launched “Canadian Way,” a digital version of its catalogue that is built on consumer-shared content.
Kirstine Stewart on plans for Twitter Canada
The former CBC EVP English services on plans for a local Twitter arm as she takes the reins as managing director of Twitter Canada.
Globe and Mail tops in paid circ: AAM
The paper’s Saturday edition leads the list, with its weekday issues second, according to the latest Alliance for Audited Media results.
Cossette makes lunch easier
The agency and all its Vision7 counterparts have launched an app called Lunch Pail, to make lunch time simpler in Liberty Village.
Insight Productions unveils plans for America, Eh!
The cross-media project, anchored by a TV series with no set broadcaster named yet, will feature homegrown comedy writers and performers getting Canadians to laugh at the expense of their neighbours to the south.
Kirstine Stewart leaves CBC for Twitter Canada
Stewart, the pubcaster’s EVP English services, is to become managing director of Twitter’s Canadian office.
Levi Strauss celebrates in style
The brand is ringing in the 140th anniversary of its first pair of jeans by partnering with Toronto’s Drake Hotel on a special concert and gallery series.
Starcom partners with Twitter
The media co’s new SVP of digital media tells MiC what the deal means for the agency in Canada.
