Coke launches anti-obesity campaign
The brand has launched its first campaign based on health and wellness in Canada, as part of a global initiative on the subject.
Renaissance gives a helping hand
The Montreal-based non-profit has launched an OOH campaign to draw awareness to its donation centres and services.
Analysts on the business of media at CMDC
Drew McReynolds from RBC and Paul Steep from Scotiabank on making better digital advertising and how social media can be monetized.
CBC/Radio-Canada names new director of national sales
Michele McEnery has been appointed to the position, which she is taking over from Jerome Leys.
Mark Burnett talks ratings, upfronts at CMDC
The creator of shows like Survivor and The Voice called the current TV ratings system one of the craziest things in the world of commerce at yesterday’s CMDC conference.
Young Lions and Young Marketers winners announced
The winners of the Globe and Mail-sponsored Canadian awards were announced this afternoon at the CMDC conference.
Travel+Escape launches a digital magazine
The Blue Ant Media-owned publication, which debuted with two issues, will offer traditional magazine ads as well as branded content opportunities.
TICO gets wild with new travel campaign
The non-profit is using a TV campaign with animal-shaped suitcases to promote its travel services.
Junos outdo 2012 performance
Sunday’s airing of the Canadian music awards, which was broadcast on CTV, bested last year’s audience results by 24%.
HTC launches its new One
The phone company is getting in front of its target demo with a cinema, digital and event-based campaign.
Come Dine With Me Canada gets renewed
The show, which airs on W Network will have 80 episodes in the new season, including themed weeks.
Rogers Q1 revenue and earnings rise
Cable and wireless phone revenue offset weakness in the media division as the conglomerate completed the rebranding of City Montreal.
Oreo gives fans the One Direction treatment
The brand is the title sponsor of the boy band’s upcoming Canadian tour and is offering fans VIP tickets to its shows through an online contest.
Unilever introduces Fruttare
The brand is promoting the Canadian launch of its new dessert bars with a digital and TV buy.
Evian brings back the babies
The Danone brand is launching yet another baby-centric campaign, this time featuring the dancing infant versions of its adult target.
