Acura drives in a new direction
The luxury car brand is using its first-ever 90-second spot to promote its 2014 RLX and its new brand positioning.
TC Media and Ad Lounge partner for something unexpected
Check out pieces from TC Media’s Caroline Andrews and SMG’s Bruce Neve, which are part of a group of art to be be auctioned off to raise money for the charity Sketch later this month.
Petro-Canada buys the most airtime: Media Monitors
The gas company bought the most radio ad time in Toronto for the week of March 25 to 31.
NCIS claims ratings crown: BBM
The 60-minute drama netted 2.73 million viewers, whileThe Big Bang Theory was the top weekly show for March 18 to 24.
StyleList launches in Canada
The AOL Canada site is kicking off with content from Canadian contributors, including guest editor Joe Mimran.
Newspaper circ down across the country: CCAB
Paid circulation for 2012 was down across the board, with the largest loss from the Winnipeg Sun.
Today’s Parent and Joe Fresh search for cute kids
The magazine is offering readers the opportunity to have their child featured on the September cover with its latest social media initiative, in partnership with the clothing retailer.
Sportsnet scores record ratings with Blue Jays opener
The Rogers Media channel brought in an average audience of 1.4 million viewers, a 13% jump over last year’s numbers.
Amway Canada goes all in with digital
The health and beauty company, which typically spends its ad dollars in broadcast, is launching an eight-month sponsorship of MSN’s lifestyle channels.
Karen Nayler named to Cannes Media jury
The Mindshare Canada CEO will participate in the first round of the new judging process this year.
TC Media releases consolidated reports
The publisher has released data for the digital and print audiences of Elle Canada, Canadian Living and The Hockey News.
Nielsen Online Campaign Ratings to launch in Canada
The ratings system, which is live in the US and UK, will come to Canada in the coming weeks.
CBC brings back Battle of the Blades
The pubcaster has confirmed the reality show is back as part of its fall slate of shows, as it rolls out the list of returning titles.
Newad Online partners with Loud Mouth Entertainment
Newad’s Jerrid Grimm talks about the deal, which will see Loud Mouth represent the ad inventory for Newad’s digital properties in Ontario.
Spotted! Pizza Hut draws for fans
The QSR celebrated its latest Facebook milestone with a live drawing execution.
