City greenlights Only In Montreal
The local weekly series for the City Montreal lineup will showcase the city’s events, places and people.
Weber Shandwick introduces Mediaco
The PR firm’s Andrew Lane talks about the service, which aims to help brands build “always on” digitial media strategies.
CBC and TVA Sports ink FIFA World Cup coverage deal
The deal makes the sports channel a licensed broadcaster of the 2014 World Cup Brazil, and will see it air 18 live matches.
Sportsnet inks deal for NHL Winter Classic doc series
The Rogers sports property has exclusive multimedia rights to the series, which will follow the Maple Leafs and Red Wings as they prepare for the game.
Hockey Night in Canada wins top ratings: BBM
The Toronto-Ottawa game scored 2.33 million viewers, while CTV Evening News was the top weekly show for March 25 to 31.
The goods on CBC’s branded content program
Jennifer Dettman and Gaye McDonald tell MiC about the details of the initiative.
OMNI Television launches Bollywood Star
A local version of the format, which has also been produced for Australia and the UK, will begin shooting in Toronto, Vancouver and Mumbai this fall.
Jenn-Air cooks up a campaign with Mark McEwan
The luxury appliance brand has partnered with the Top Chef Canada judge who is featured in an augmented reality video as part of its new promotion.
Cottage Life reveals TV launch timing
Programming on the new Blue Ant Media channel will range from DIY and decor to life in the great outdoors.
Acura drives in a new direction
The luxury car brand is using its first-ever 90-second spot to promote its 2014 RLX and its new brand positioning.
TC Media and Ad Lounge partner for something unexpected
Check out pieces from TC Media’s Caroline Andrews and SMG’s Bruce Neve, which are part of a group of art to be be auctioned off to raise money for the charity Sketch later this month.
Petro-Canada buys the most airtime: Media Monitors
The gas company bought the most radio ad time in Toronto for the week of March 25 to 31.
NCIS claims ratings crown: BBM
The 60-minute drama netted 2.73 million viewers, whileThe Big Bang Theory was the top weekly show for March 18 to 24.
StyleList launches in Canada
The AOL Canada site is kicking off with content from Canadian contributors, including guest editor Joe Mimran.
Newspaper circ down across the country: CCAB
Paid circulation for 2012 was down across the board, with the largest loss from the Winnipeg Sun.
