Spotted! Medicine Hat’s monster surprise
The Medicine Hat Accommodation Association’s campaign features a series of social media-driven events, including a contest to win a ride to school in a monster truck.
CRTC releases cable, satellite TV financials
Combined cable operator revenue was up modestly, and satellite TV revenue fell 2% as overall sector pre-tax profits came to $2.6 billion.
Astral Media posts higher earnings
The release of the Q2 results comes ahead of the CRTC considering BCE’s second application to acquire the indie broadcaster on May 6.
Corus Entertainment’s Q2 profit down
Lower TV and radio station revenue reduced earnings at the Canadian broadcaster.
Mini highlights its ‘design with bite’
The car co is introducing the Paceman to the market with an all-video campaign.
Gatorade kicks off hockey summit
PepsiCo’s Shirley Mukerjea discusses how the summit fits into the brand’s long-term strategy to tie itself to the sport.
Dove sheds light on self-esteem issues
The beauty care brand erected two 3D billboards in Toronto, with another in Montreal next week, to kick off its latest multi-platform campaign.
Abcon Media partners with The Media Merchants
The companies will offer advertisers a wide array of non-traditional OOH ad opportunities, including interactive night projections and vending machine apps.
Scotties shows off its style
The facial tissue brand has launched a new print-only campaign with designer Dee Dee Taylor Eustace.
TSN and Global partner to sell The Masters
Bell Media and Shaw Media have signed a three-year agreement to sell spots around the multi-day golf tournament.
MediaCom launches new unit
Called MediaCom Banner, the new unit will focus on technology marketing at the agency.
Anthony Hello headed to Bensimon Byrne
The MediaCom director of content and head of Beyond Advertising will leave the media agency later this month.
Olive Media announces new hires
The online advertising company has added six new people, including a VP, Ray Philipose, to its staff.
Tourism Victoria calls potential visitors
The tourism board has launched an experiential campaign that uses tablets in touring phone booths to offer consumers a look at what the city has to offer.
City greenlights Only In Montreal
The local weekly series for the City Montreal lineup will showcase the city’s events, places and people.
