Today’s Parent and Joe Fresh search for cute kids
The magazine is offering readers the opportunity to have their child featured on the September cover with its latest social media initiative, in partnership with the clothing retailer.
Sportsnet scores record ratings with Blue Jays opener
The Rogers Media channel brought in an average audience of 1.4 million viewers, a 13% jump over last year’s numbers.
Amway Canada goes all in with digital
The health and beauty company, which typically spends its ad dollars in broadcast, is launching an eight-month sponsorship of MSN’s lifestyle channels.
Karen Nayler named to Cannes Media jury
The Mindshare Canada CEO will participate in the first round of the new judging process this year.
TC Media releases consolidated reports
The publisher has released data for the digital and print audiences of Elle Canada, Canadian Living and The Hockey News.
Nielsen Online Campaign Ratings to launch in Canada
The ratings system, which is live in the US and UK, will come to Canada in the coming weeks.
CBC brings back Battle of the Blades
The pubcaster has confirmed the reality show is back as part of its fall slate of shows, as it rolls out the list of returning titles.
Newad Online partners with Loud Mouth Entertainment
Newad’s Jerrid Grimm talks about the deal, which will see Loud Mouth represent the ad inventory for Newad’s digital properties in Ontario.
Spotted! Pizza Hut draws for fans
The QSR celebrated its latest Facebook milestone with a live drawing execution.
Iogo steps into the kitchen
The yogurt brand has launched “Supporting Goodness,” a program that leverages Food Network chef Lynn Crawford to promote collective kitchens.
MapQuest gets social about travel
The AOL-owned site has launched MapQuest Discover, a social platform that will offer brands traditional display and content integration opportunities.
Zoom Media names new CFO
The media co has named Samuel Recenello to the position, taking over from Bruno Antonios.
Ronald McDonald House tells its stories
The charity has launched its first major campaign to educate Canadians about the role of the House.
Boston Pizza releases the Pizzaburger
Promotion of the new product (a burger in a pizza), will be focused on dads through TV spots that launch next week.
TotallyHer Canada partners with UrbanMoms
The Evolve Media women’s division will manage the ad inventory for the mommy site, offering advertisers branded content and sponsorship opportunities
