Iogo steps into the kitchen
The yogurt brand has launched “Supporting Goodness,” a program that leverages Food Network chef Lynn Crawford to promote collective kitchens.
MapQuest gets social about travel
The AOL-owned site has launched MapQuest Discover, a social platform that will offer brands traditional display and content integration opportunities.
Zoom Media names new CFO
The media co has named Samuel Recenello to the position, taking over from Bruno Antonios.
Ronald McDonald House tells its stories
The charity has launched its first major campaign to educate Canadians about the role of the House.
Boston Pizza releases the Pizzaburger
Promotion of the new product (a burger in a pizza), will be focused on dads through TV spots that launch next week.
TotallyHer Canada partners with UrbanMoms
The Evolve Media women’s division will manage the ad inventory for the mommy site, offering advertisers branded content and sponsorship opportunities
American Express Canada goes small
The credit card company has launched a campaign around its “Shop Small” program to encourage Torontonians to support small businesses.
Newspaper and magazine publishers form committee for new metrics
The Globe and Mail‘s Phillip Crawley and Postmedia’s Gordon Fisher tell MiC about the committee looking to create a single-source print and digital study to serve the Canadian media industry.
Orphan Black debut sets record for Space
The Canadian cloning drama got a good lead-in from the return of Doctor Who as it drew 404,000 viewers for its Saturday night bow.
Rogers Media greenlights Storage Wars Canada for OLN
Proper Television will produce a local version of the popular A&E reality series based on a format acquired from FremantleMedia.
Industry gets social with branded content: BCON Expo
From previewing new shows like The Social to discussing how brands can partner with popular bands, the inaugural event explored the past, present and future of branded content in Canada.
Petro-Canada buys big: Media Monitors
The gas company had the most airtime in Toronto for the week of March 18 to 24.
Pattison goes digital in Edmonton
The OOH company has partnered with the Edmonton Transit System to launch a network of digital screens at light-rail transit stations.
City to debut Package Deal in May
The broadcaster will debut its latest comedy on Monday nights sandwiched between How I Met Your Mother and 2 Broke Girls.
PDFC shakes up drug awareness campaign
The non-profit organization is using a multi-platform initiative to educate parents about their role in preventing prescription drug abuse.
