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Mucho Burrito does a taco tango
The brand has launched a radio and mobile campaign to promote its limited-time offering of three new tacos.
CTV orders Motive spinoff The Dark Corner as digital series
The broadcaster will release all eight episodes of the online drama, which debuts on March 28, at once.
Global News reinvents itself online
The new site uses responsive design and adds branded and sponsored content opps for advertisers.
ING Direct forms an alliance
To attract new clients, the bank launched a campaign that leverages RBC’s recent decision to shut down Ally Financial accounts.
CTV orders The Social for fall daytime TV
Hosts Melissa Grelo, Lainey Lui, Cynthia Loyst and Traci Melchor will discuss the day’s headlines and celebrity news, and interact with viewers in real-time via social media platforms.
Consumer confidence remains unsteady: study
The latest TNS survey shows that Canadians are feeling better about the present, but are still uneasy about the future.
Sportsnet reveals Blue Jays details
The Rogers Media brand has added sponsorable in-game elements, including super slo-mo and behind-the-plate cameras as well as a pitch tracker.
TSN releases revamped iPhone and iPad apps
The Bell Media sports property’s redesigned apps feature updated video players and quick links to coverage from sporting events.
Mott’s Clamato sponsors Top Chef Canada
The brand manager for the Canada Dry Mott’s product tells MiC how the partnership fits into its plan for the year.
Bus stop surprises and social driving apps: MiC’s Global Tour
Juice Mobile’s Neil Sweeney and Polar Mobile’s Kunal Gupta weigh in on mobile executions from Qualcomm, Volkswagen and Sony.
Big Bang Theory nets big ratings: BBM
The half-hour comedy nabbed 3.75 million viewers, while CTV Evening News was the top weekly program for the week of March 11 to 17.
AToMiC: Layar CEO talks AR
Quintin Schevernels tells MiC which industries use the tech most, and where he sees the technology going this year.
Brent Bernie on the future of analytics
At IAB Canada’s MIXX Conference, the comScore president said there must be a new measurement model that incorporates online and offline media.
iGotcha Media tees off with SynergyScreens
The two companies are pooling their digital signage networks in Quebec and Montreal to offer advertisers 15- to 30-second video clips.
RDS adds an English director of sales
Isabelle Rochefort Aucoin has been promoted to the new position, which will include Canada and the US.
